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Why Pinterest Still Matters & How to Reach Your Audience

Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at least being acquired by them. To date we have: Facebook, Twitter (yes, still here), YouTube, Instagram, Pinterest, and Snapchat (in no particular order). The visual […]

What You Should be doing on Facebook

1. Post Daily (at a minimum) It’s an urban myth that you can annoy your customer by posting too often. That may have been true in 2005 before Facebook put its feeds on an algorithm, but now the chances that your one daily post is going to be seen everyday by the same people are […]

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Social Media and Adulting

Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like making a frozen pizza and doing their own laundry. While many people mean this to be ironic, the hashtag often draws ire over the generation […]

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Top Marketing Influencers You Should Be Following in 2017

As marketing professionals it is important to stay on top of the trends and be aware of what is happening in our vertical and in the world. This makes marketing influencers extremely valuable for us. There are so many resources out there and it can become extremely difficult to weed out bad advice from good, […]

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An entrepreneur’s guide to changing career paths into a corporate role

Social media expert and experienced entrepreneur, Golden Ashby, explains how entrepreneurs can effectively make the transition from being their own boss into a corporate role… There are many awe-inspiring entrepreneurs out there who have learnt more than the traditional employee and they would transition very effectively into corporate roles, if given the right opportunity. The […]

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Hunting Rare Pokemon and Marketing to Millenials

In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In their attempt to catch all of the monsters, people are getting out and hunting for these animated figures. Even the President of Israel is playing […]

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Rise of the Gifs

According to Twitter’s blog – “last year, people on Twitter shared over 100 million GIFs…”- no big deal right? Perhaps that’s why Twitter has also allowed brands and consumers to discover, consume, and share GIFs even more easily through GIF search on Twitter. And if that’s not enough you can search more on tumblr. And […]

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10 Years and Counting…

When Chris Heuer and I launched Social Media Club 10 years ago, we had no idea the depth and breadth of the activities that would follow.  . Click here to apply for the new Global Social Media Club Board!  . My husband is a futurist, and back in 2005 he knew something special was coming. […]

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Five years in the Social Media Club Global

This year marks 5 full years that I have spent working with the Social Media Club (SMC). My journey started by establishing a chapter here in Bahrain. I was then selected as a Global SMC Chapter Management Director where I was responsible for establishing new chapters in the Middle East and North Africa (MENA) region. It […]

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8 Ways to Increase Your Business ROI through Facebook Marketing

Facebook marketing is a bane and a boon to all business owners. If it works out well for your business and brings in more traffic, you will love it or else, you will hate it. With more than 1.71 million of people on Facebook as of June 2016, it is pretty safe to say that […]