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From The Clubhouse

Social Media Meets the Aloha Culture in Hawaii

The island paradise of Hawaii rounded out the stars on the U.S. flag at 50 in 1960, and it remains the union’s most unique member.  Hawaii is the most ethnically and racially diverse state, the southernmost state, and the only state not part of the North American continent.  Globally, its islands, islets and atolls comprise the world’s longest island chain, and its Kilauea crater on Mauna Loa is the world’s most active volcano.

10 Step Process for Creating a Kick Butt Social Media Strategy

Most of us are pretty close to convinced that we need to be on social media to market ourselves and our business. Some of you have put your toe in the water, polished up your LinkedIn account, maybe played around with Twitter. Perhaps you’ve set up a Facebook fan page and upload a video or two to Youtube. If you really love adventure, you are probably blogging about your industry. You’re doing what you can to get on top of it.

If you’re like many, the integration of the entire process remains a mystery. Having a cohesive plan to really use social media effectively has not yet solidified for you. Doesn’t this sound familiar?

Digital Learning Day – Feb. 1 – Promotes Learning and Classroom Innovation through Technology

More than 680,000 students and 33 states will be participating in events organized around national Digital Learning Day on Wednesday, February 1.  

The Digital Learning Day initiative was created to demonstrate how technology can be used to deliver high-quality instruction in grades K – 12, share examples of innovative education programs using technology, and provide support and resources for teachers, libraries, school leaders, afterschool and community programs, parents, and district and state leaders.

Pew Research Says 17% of Adults Use Restaurant Review Sites

I’ve covered tourism and restaurants for a long time. My approach to finding new venues to explore – and in this case, new restaurants to eat – has always been simple. 

I like to ask the locals. 

It goes something like this, “Hi, I’m not from around here. Can you recommend a good place to eat?” This always has led to good fortune and great meals. 

So you would think that I would be OK with checking well-known restaurant sites like Yelp and Urbanspoon for food feedback. The truth is that I’m not great at it.

But what I found is that a great many of you are. 

How To Measure Social Media Engagement

Some things just don’t like to be measured. How can you quantify how cute your baby is, or scientifically determine how much you love Monday Night Football? 

At first glance, “engagement” seems like one of those unmeasurable things. It’s a fuzzy concept to start, with none of the hard-line numbers that accompany ad campaigns or a PR blitz. 

But in the same way you can chat with someone at a party and tell if he’s really listening (or scanning the room for someone more interesting), you can determine whether your audience is listening to you when you talk to them in social media.

Here are some methods to get started.

Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Kazakhstan
Kenya
Kuwait
Lebanon
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Panama
Paraguay
Peru
Portugal
Puerto Rico
Russia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom