Turkey, stuffing, cranberry sauce, more turkey, and succulent pumpkin pie, it truly is that time of year. At the end of each November, Americans gather and celebrate various holidays. Thanksgiving is among them.
The main purpose of this holiday is to be grateful for what we have. Unfortunately, I feel that we are becoming too focused on what we don’t have. The day following Thanksgiving has evolved into a holiday in and out of itself, a day that everyone calls Black Friday.
It’s easy to get excited about expanding your brand’s online presence from blogs to websites to social media channels. Unless you’re going for some un-branded (or less branded experiences) it’s helpful to have some consistency across channels for look and feel.
First, consider your logo.
It’s your logo for a reason – it’s meant for people to recognize your brand without having to say your full name all the time.
Photo source: Sawyer Pangbom
As a journalist, I frequently would coach my sources on pitching newsrooms. I still do this for folks today, as a media relations manager with PR Newswire.
Journalists are very specific in how they like to be contacted, communicated with, and given news items. How you tread in this pool will make the difference between your company – or a competitor – receiving news coverage.
Why am I comparing social media strategy to birds?
Because the Condors, while still not out of the evolutionary woods, have a dedicated team of people who are nurturing their very existence. It’s not easy, but they understand their goal (keeping the species around) and understand there will be pitfalls and hiccups along the way.
Unless you've been living under a rock the past few years, you have probably heard of Pinterest.
Did you know Pinterest was originally launched as a closed beta in March 2010?
Although it originally became a hot social platform as a place for its users to have fun and use their imaginations, the platform has since evolved into a website that presents with even greater options for both individual and business accounts.