How to Engage Fans and Followers – Marc Fischman of Hyperactivate


In this special episode of Marketing Made Simple TV, Marc Fischman of Hyperactivate discusses how to best engage your brand’s followers in this fun and engaging video. And please check out the link at the top of the show to learn more about Activating Fans and Followers. Just click “Yes, please.”

In this show, you will learn:

  1. The real key to engaging your followers and fans
  2. Why criteria like Klout score does not work in word of mouth
  3. The importance of fun and enabling people to see themselves

For Young and Rubicam’s 90th birthday celebration, Jeff Ogden, host of Marketing Made Simple TV was invited to do expert interviews. So he thanks Marc, a partner of Y&R, for the interview.