Look. Listen. Join. Learn. Lead.
Chris Heuer and Kristie Wells started Social Media Club (SMC) in March 2006 to host conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Social Media Club enables you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest. We exist to ensure that the world of Social Media does not become an echo chamber of self-reinforcing thoughts, but is instead fueled by diversity of opinion and perspective.
The first chapter launched in the San Francisco Bay Area, CA (USA) on August 16, 2006. There are 300+ chapters in existence today, and we cover six of the seven continents (watch out Antarctica...we are coming your way soon!). If you are interested in starting a Social Media Club chapter in your local city, please visit our chapter page for details.
Social Media Club's primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. We bring together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. We are more than just USERS, we are the reason the tools exist - we are the people who communicate our thoughts and ideas near and far. Join us and let’s shape the future together!
Social Media Club (SMC) is a 501(c)6 non-profit and the world's largest community of Social Media Professionals. The business and affairs of Social Media Club are managed and controlled by an interim board of directors consisting of seven (7) people.
Logos and Standards
If you would like the .eps of the SMC logo, please contact Jessica Murray via email (jessica [at] socialmediaclub.org). Local Chapters may customize the logo to suite the 'vibe' of your local community. We ask that you not stray too far away from the initial design, and keep the main colors of the logo in green/yellow/white.
In looking at what is most important to us, it would seem most appropriate to focus our efforts on the four areas of our core mission:
Media Literacy: Find and organize all the best Introduction to Social Media presentations, classes, discussions, cartoons, videos, blog posts etc… There are a lot of ‘here is what you need to know about social media‘ lists out there as well – where are they, which ones are the best. If you have some materials to submit, or if you run across some good material, can you please join this project by submitting your introduction to Social Media materials to Jessica Murray via email (jessica [at] socialmediaclub.org)
Sharing Lessons Learned: We are building a section on Social Media Champions – the people inside of organizations who fought for engaging customers, employees and the broader market through Social Media. We are looking for champions to fill out an online interview form and will be publishing the findings on the Social Media Club blog and some of them in the book. In short, we want to discover how you overcame the objections of management, what worked for you and what didn’t. Or more simply, how did you go from weird outsider to welcomed champion?
Encourage Adoption of Industry Standards: Leverage our collective expertise to further promote key industry standards such as Creative Commons, Open ID, Data Portability, the Open Web Foundation and others. In principle it would be great if we could do work along the lines of what Chris Messina et al did with Spread Firefox – find ways to expand awareness and explain these key standards to more everyday folks, business decision makers and others.
Promote Ethical Behavior: This is tougher to get a project going in this area since it is more of a matter of discussion, but from that principle, comes the idea for our first project. We are starting a discussion about how membership in Social Media Club can serve as a ‘trusted mark’ for people to know that someone is ethical, understands social media and is committed to the advancement of the industry. There are more and more people claiming to be ’social media experts’ while more and more of us are shunning such titles, realizing we are merely practitioners who are learning more each day.
Everyone I know is concerned with what we do about the schemers and con-artists who are getting into social media with a ‘get rich quick’ mentality. How do we help people avoid those who are selling the snake oil and find those businesses, service providers and people who are really doing good work?