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Content Rules Webinar Recap

Thank you to C.C. Chapman, co-author of Content Rules, for joining us on Wednesday, April 27th as our guest for our Social Media Book Club April Webinar.  We had some great audience interaction and appreciated all the question our members had related to improving their content and mistakes to avoid.  C.C. shared some great artists, […]

Top 3 Tips to be a Kickass Social Media Speaker

When you’re scheduled to speak at an event like Ignite, WordCamp, BarCamp, or more general audience public speaking events, you need to do your homework. The best speakers make it look conversational and easy and you can do that too if you’re willing to follow some very easy steps.  Take a Deep Breath and Do […]

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Can you manage a community? If not, what can you do with it?

I’ve always reacted to the term “community manager” – much in the same manner and of the similar reason as towards the concept “knowledge management”. Both knowledge and communities are by nature fluid. To borrow a Taoistic metaphor – the harder you try to wrap a hand around water and squeeze it, the less water […]

What is the Value of a Facebook Fan?

 This question is at the core of many of our social media strategies.  For many marketers, the exploration of the question distracts us from the holistic value of social media.  I would argue that this is true to a point but I find myself uncomfortable with avoiding the question entirely.  Marketing without metrics is like […]

Cancer Blogs Strike Back: How social media educates, supports, and heals one post at a time

Rebellious, uncertain, overjoyed, fragile, strong, hopeful:  the voices of the cancer community come in many forms. Cancer fighters, survivors, and caregivers use cancer blogs to share experiences, get information, and connect with others throughout the cancer experience. Why blog about cancer? Cancer patients, caregivers, and loved ones can use blogs to support one another throughout the cancer […]

American Red Cross Fire Awareness Campaign Hits Social

Imagine watching your most precious photos burn before your eyes. For home fire victims – some 70,000 families annually – that is exactly the kind of heartbreak they experience. The American Red Cross recently began a new social media campaign to promote fire awareness, and it’s based almost entirely through Facebook and Twitter. When you […]

Social Media + Business = Branding

 A recent report from Social Media Examiner cites that businesses and social media have finally announced their love affair, with 90% of marketers indicating that social media is important for their business.  According to the 2011 Social Media Marketing Industry report (download the full report here), the leading benefit of social media for businesses is […]

Social Media Club Introduces Hillary Till, Student Chapter Liaison

Social Media Club has sustained some excellent growth over the last few years, with well over 230 chapters globally.  This growth has demanded that our organization start making larger strides in our SMC EDU initiative.  Social Media Club launched Social Media Club for Education (SMCEDU) to provide leadership, guidance, facilitation and resources to students, educators, and administrators in […]

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Blogging and Search: Like it or not, they go together like cookies and milk

A few weeks back, the New York Times ran an important story on the manipulation of Google search results by JC Penney, a major retail company. The manipulation wasn’t overt or even obvious; it would have been caught much sooner, and the company admonished more severely, if it had been. Rather, this manipulation took place […]

Let’s Strive for More Global Adoption before Renaming ‘Social Media'

I’ll start with saying, I think there’s a memo I didn’t receive the last few months.  Seems there are some within our industry who feel the need to rename ‘Social Media.’ Although I understand this is a constantly evolving industry, why the big push?  Whether you choose to call it social business, social marketing, human […]