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Here’s How to Use Social Media for B2B Companies

I hear it all the time, “I’m a B2B company; social media is not for me.” But truth is, there are a lot of ways to use social media to advance your business to business product or service. In fact, B2B is the fastest growing sector for social media – although that could be because […]

What New Facebook Group Changes Mean to Chapter Leaders

Last week Facebook introduced some changes to their Facebook Group pages, which I imagine is part of the recent effort to refresh all member profiles and fan pages.  Many of our Social Media Club chapters have active groups that they’re fearful will be lost with these new settings, here is a run down of what […]

What is Social Media? Mid-2011 Insights

As more software companies, communications agencies and consultants (like me) are beginning to use the term “Social Business” to define the work they do and the value they deliver, I think it is important to take a look again at the definition of “Social Media”. It has been 62 months (5+ years) since I registered […]

Social Media Club Announces Monthly Wine Club

  Social Media Club is officially launching a monthly wine club and are working closely with our friends at VinTank to present a monthly selection from some of the top wineries in California, with the plan to expand to wineries across the United States. We’re extending our Social Media Club members exclusive discounts to these wines, […]

Industry standards exist for good reason

Yesterday, Dan Lyons of The Daily Beast confirmed that Facebook hired PR firm Burson-Marsteller to engage in a campaign to tarnish the reputation of Google by pitching journalists and bloggers with misleading information about Google’s new Social Circle platform and how it violates user privacy.  For the past few days, a mystery has been unfolding in […]

Can Social Media Save Our Endangered Species?

Like large corporations, nonprofit organizations were once skeptical about social media.  They were not sure it would be worth the time setting up and maintaining their accounts.  Now that social media has matured, nonprofits are seeing that there are many benefits to jumping on the bandwagon.  They now see that it is a great way […]

Commenting is part of “the social” in Social Media

Ever wanted to know why, although, you wrote a fabulous blog post which we all know you sweated blood for, you don’t get any comments?  You are thankfully not alone. Mark S. Luckie, national web editor for The Washington Post and founder and editor of Media Bistro’s 10,000 Words: Where Journalism and Technology Meet talks […]

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Social Media for Publicity and Advertising: Basic Do’s & Don’ts

Publicity and Advertising done through social media have their own differences and always come with their own essence and consequences. The primitive force on which social media publicity and advertising depend is the basic difference of motive particular to that campaign or strategy. The strategist needs to be crystal clear on the line, that why […]

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Using Social Media to Create Raving Fans

Nobody likes you! Wanna know why?  What would make you wear a company’s name on a t-shirt? What about a hat? Not a big deal, right? People don’t think twice about the message they are branding for a company.  When I stopped at a stoplight recently, I was surprised to see a Ford decal on […]