Social Fitness Gets Mobile: Rides, runs, and virtual high fives

Mobile fitness applications that put social at their core are shaping the way that we work out. Mobile apps like Runkeeper and iMapMyRIDE allow users to receive virtual support from friends or challenge others for the top spot while working toward their fitness goals. The Mobile Movement Mobile fitness applications take advantage of smartphone features […]

Updated Chapter Guidelines & Stricter Requirements on New Chapters

As we shared recently in the annual census, our Social Media Club (SMC) community has expanded from nearly 200 chapters in 2010 to more than 300 chapters in 2011, and the applications to start new chapters continue to stream in.  As we survey our community, we have found too many chapters launch with little to no […]

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How to Use QR Codes the Right Way

Are QR codes just a fad that marketers care more about than consumers? Or are they an essential tool that gives meaningful benefits to the people who use them? The answer, of course, is in what you do with them. I’ve used them effectively for clients. I’ve also seen outdoor ads on the highway with […]

How do you protect your brand when employees leave?

When I started my job at Fresno Pacific University over six years ago Facebook barely existed, Twitter was a dream in Jack Dorsey’s head and Instagram’s million or so users had barely been born! Ok, ok Instagram users aren’t that young but the point is the social graph as we know it now barely existed.  […]

Social Media Club San Gabriel Valley: The focus is on business education

One complaint often heard about Los Angeles—the nation’s largest city, geographically, with 469 square miles just within the city limits—is that “there’s no there there.”  This conundrum has plagued city planners as they attempt to herd people onto public transit, and it also challenges the organizers of Social Media Club chapters. Sally Falkow can tell […]

Google and American Express OPEN want your Stories … in Videos

Matthew Bavosa suggests in his blog post 101 Online Video Stats to Make Your Eyes Glaze Over “that the demand and opportunity for online video is staggering.”  With the increase of mobile devices such smart phones, iphones, ipads and tablets, videos have now entered into main stream viewing and everyone can get into the act.  Here […]

Some Processes Shouldn't Be Automated

I realized we had hit bottom on social media as a force for community when I read this on the web site of a startup: Tribber believes that smaller bloggers have something that superstars can never match. Smaller bloggers give personal attention to their community. In turn, the community gives trust to the blogger. Tribber […]

What's Hot in Blogging: October 2011

The first week of every month, contributor Amy Phillips will recap what made waves in blogging for the previous month. October saw many of us entering fall and cooler temperatures, but blogs have been heating up. Stories on true crime in Italy, financial greed in the US, and the future of the European Union are […]

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E-Commerce Becomes F-Commerce

Six weeks ago, I had the pleasure of attending the Shop.org Summit in Boston, Mass.  This particular summit is one of the largest conferences for online retailers.  Over 400 participants attended, 225 vendors appeared and seven influential keynote speakers presented over a three day period.  As with all major conferences, certain trends stood out: mobile e-commerce, […]

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Google+ Launches Pages for Businesses

When Google+ launched earlier this year, we set up a brand page for Social Media Club and invested several days into building our corporate profile and connecting with our members on the platform. It was a hack of course, as the system wanted a first name/last name, gender and more – but we wanted to […]