Legal questions to ask when creating social media policies

Social media policies are another hot and constantly developing area of the law today.  For this month’s post, I am following up on Jessica’s post about making sure your social media policy is up to date.  Her post gave some great advice and examples of how to approach putting together a social media policy for […]

San Francisco Giants Players Get Social

This guest blog is by Bryan Srabian as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Bryan serves as Director of Social Media for the San Francisco Giants.  Connect with Bryan on Twitter: @Srabe [email protected] When I tell people that I run social media for the San Francisco Giants, the 1st question I […]

Boston Celtics share the value of a Facebook fan

This guest blog is by Peter Stringer as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Peter serves as Interactive Director of the Boston Celtics. Connect with Peter on Twitter: @PeterStringer, @Celtics or his personal blog.  I’ve done a bunch of social media panels, and a favorite query at these events goes something […]

From Online to Offline: Exceeding Expectations on Social Media

This guest blog is by Kevin Saghy as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Kevin is the public relations and marketing specialist for the Chicago Cubs.  You can connect with Kevin on Twitter: @CredibleKev or @CubsInsider.  As social media becomes a common offering from big brands, consumers’ expectations have begun to change. […]

Social Media Book Club November Selection: The Future of Nonprofits

We are excited to introduce our Social Media Club November Book of the Month, The Future of Nonprofits by David J. Neff and Randall C. Moss. Thanks to a few of our SMC Professional members and chapter leaders, we’re able to share some excellent reviews and main takeaways like,  If you are a manager, director, or board […]

Social Media October Book Club Webinar Recap: Maximizing LinkedIn

Earlier this month we introduced our October Book Club title, Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer. Thanks to Neal, we were able to send copies to several of our chapter leaders and Professional members to review on our behalf. Our reviewers Erno Hannink, Mark Krupinski and others, shared some great tips […]

Touch ‘Em All: Creating an all-encompassing social media strategy

This guest blog is by Rob Campbell as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Formerly coordinator of digital media with the Cleveland Indians, Rob now works as a brand manager for Launch in Carrollton, TX.   To effectively create a strong social media network brands must create and […]

Engaging fans in the off-season

This guest blog is by Jay Adams as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Jay is managing editor of AtlantaFalcons.com.  The offseason in the NFL is a polar opposite to what we face on a daily basis during the season, as one would likely expect. […]