The State of Social Marketing 2011–2012 Report

Social media thought leader and Principal at Altimeter Group, Brian Solis, released The State of Social Media Marketing 2011-2012 last week.  This research was produced by Pivot Conference and The Hudson Group, which surveyed 181 brand managers and agency professionals to gain insight into how their organizations are leveraging social tools and explore any trends […]

What New Twitter Design Means for Developers and Marketers

Last week Twitter introduced a new design which is available now on mobile devices and slated to be relased over the coming weeks on the Twitter.com. This simplified design makes it easier than ever to follow conversations, connect with others and helps users explore new topics.  The four new tabs. “Home” “Connect” “Discover” “Me” bring […]

The Altered State of the Social Media Guru

What’s the next  professional step for social media “gurus”? For the past five years, social media gurus have been teaching the uninitiated how to create Facebook campaigns, tweet, leverage LinkedIn, and up their follower counts. More recently, that teaching has shifted from quantity (how many Twitter followers can I attract) to quality (how many of those are real […]

Roger Smith Hotel Helps Develop NYC Artists

This guest blog is by John Knowles as part of our themed content hosted the first week of  each month, with December focusing on hotels and resorts. John serves as Director of Digital Marketing of Roger Smith Hotel, New York City.   In a time of economic insecurity and unprecedented social connectivity and interaction, we have a seen the birth and cultivation of the […]

Thank you to our Social Media Club Editorial Team

One year ago this week, we launched our Social Media Club Editorial Team with more than thirty contributors from across the globe.   Our Editorial Team features daily blogs under Social Media Clubhouse, to help educate the community using their varied skill sets.  Our team is made up of Entrepreneurs, Developers, Small Business Owners, an Attorney, […]

With so many channels, how do you organize?

This guest blog is by Pat McTigue as part of our themed content hosted the first week of each month, with December focusing on hotels and resorts. Pat serves as Director of Sales & Marketing of Hotel Indigo, San Diego.  Prior to opening the Hotel Indigo San Diego Gaslamp Quarter in July of 2009, we knew social media would play a major role […]

Social Media Clubhouse Newsletter (12/8/11)

FASHION ICON IS AN APPLE FANBOY  Social Media Club founders Kristie Wells and Chris Heuer are in Paris covering all things tech at the Le Web conference from December 7-9th. This global conference combines industry thought leaders from the social, mobile and technology spaces … and even fashion! Yes, the fashion world has gone high tech.  Yesterday, Karl Lagerfeld, a household name in the […]

Scaling Social: How DoubleTree Hotel Empowers Local Properties

This guest blog is by Diana Plazas as part of our themed content hosted the first week of each month, with December focusing on hotels and resorts. Diana serves as Online Marketing DIrector for DoubleTree Hotels, a Hilton Worldwide brand.  Since 1985, DoubleTree by Hilton has presented a warm, deeply comforting chocolate chip cookie to each guest at check-in as a small […]

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Social Media Club Hits Le Web 2011

Social Media Club founders Kristie Wells and Chris Heuer are at Le Web in Paris this week to cover the conference and introduce our community to new startups, interview entrepreneurs and share insights from industry trends being discuss at the event. This truly global conference combines industry thought leaders from the social, mobile and technology […]

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A Digital Reflection of a Dominican Destination

This guest blog is by Adam Wallace as part of our themed content hosted the first week of each month, with December focusing on hotels and resorts. Adam Wallace is an online marketing consultant specializing in travel and hospitality.  November 17th. After the rain.  A classic light post, reflected, on Calle El Conde in the Zona Colonial, Santo Domingo.  A moment captured in […]