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Why and How to Use Facebook Promoted Posts

Does the word “Edgerank” make you break out in a cold sweat? Do you want to punch Mark Zuckerberg in the groin every time your Facebook post is only seen by a fraction of your audience? And do you have an extra 20 bucks or so? If your answers are yes, yes and yes, you’re […]

We Can All Be Superheroes!

“With great power comes great responsibility,” the iconic words said by Peter Parker’s (Spiderman) Uncle Ben.  It’s the summer of comic book heroes with The Avengers (May), Spiderman (July 3rd) the Dark Knight ((Batman) July 20th) Battleship (May 18th) and Brave (June 22nd); okay maybe Brave isn’t about superheroes but Princess Merida the heroine in […]

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Patients Force Progress for Hospitals to Use Social

It used to be that you would visit your doctor, receive a diagnosis and let nature take its course.  These days, in addition to routine doctor visits, many patients are taking matters into their own hands and using social media to help direct their medical journey.  “It’s all about empowerment,” said Shwen Gwee, vice president […]

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Retail’s Revenge: Globally Organized for Local and Targeted Services

After ten years of two digit growth, e-business showed an awesome way for innovation, and promised another smart theme for the future with mobile web. Some smiled and some cried. New pure players found gold and the philosophical stone, brick and mortar stared as if fever was on, and some other retailers tried to play […]

Social Media Club stands out in Jacksonville’s professional landscape

Social media is just the latest in a long series of disruptions that Jacksonville, Florida’s largest city, has taken in stride.  The site of one of the earliest European settlements in the New World (1564), what is now Jacksonville was alternately a French, British, and Spanish colony before joining the United States in 1821 and […]

Twitter Competitive Analysis: Beginner’s Guide

A social media strategy for an organization is either incomplete or obsolete if it doesn’t contain any competitive analysis. And among all the social media channels, twitter alone can tell you a lot about your competitors without any doubt. With the introduction of expanded tweets, now this possibility has been strengthened further.  So, if your […]

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10 Blogs to Add to Your Summer Reading List

Ah, summertime! The hammock beckons. But what to read while soaking up the UVAs?   Here we share 10 blogs (and videos, podcasts and surprises) that are so good, you’ll want to take them on vacation with you. They’re brimming with intelligent discussion and run the gamut from social media to news, culture and inspiration.   We […]

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How Do You Create & Measure Successful Brand Engagement on Facebook?

Social media hangs its hat on getting customer or fan engagement. Facebook is the preferred platform for building communities around brand engagement. So, would you be happy coming to your client or boss with a whopping 0.5% engagement number?  That’s what the latest study shows the top 200 brands on Facebook have as their average […]

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Social for Small Business: To App or Not to App

It’s time for small businesses to seriously consider getting into the mobile marketplace. Smartphones and tablets make up about 50% of the U. S. mobile market according to a Neilsen study released at the end of March.  An expected 460 million smartphones and tablets will be sold worldwide this year and sales may hit a […]

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Following up on Technology Predictions for 2012

So we’re about halfway through 2012, and I thought it would be a good time to see how my predictions for hot topics in social media and the law are playing out.   1. Privacy Privacy has certainly continued to be a hot topic for social media sites, users and regulators.  Both Google and Facebook […]