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Are Social Media Disclaimers for Employees Really Necessary?

Are you as surprised as I am when you encounter “opinions my own, not my employer’s” disclaimers on social media accounts? Many companies still ask that employees write disclaimers into their social media profiles whether the accounts belong to the employer or they’re the personal pages of the employee. Let’s get the disclaimer out of […]

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Adobe Social – The Answer to Measuring Marketing ROI

Adobe’s latest product, Adobe Social, was rolled out last week and today I was able to get a deep-dive from Lawrence Mak, the Product Marketing Manager for Adobe Social. The first bit that struck me is that Adobe is probably the most obvious company to build a content consumption & tracking capability, because a lot […]

Upcoming Social Media Conferences & Events (September 2012)

Here are some events we encourage you to attend, all of which offer great content and valuable industry discussions, and some even extending SMC member discounts! September 25-26th (San Francisco): Global Strategic Management Institute (GSMI) is excited to announce Social Media Strategies Conference – San Francisco. Whether your organization is just starting out or in […]

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Summer Reading in a Social World

Summer is a wonderful time to catch up on all the reading I was to do and didn’t.  On top of the espionage and thriller books, which to my mind are summer fare, I have on the floor beside my nightstand a number of books on social media, instructional design, desktop publishing, and, okay more […]

Five Productivity Apps for the Back to School Spirit

So the summer is quickly coming to an end and the school year is starting up again…yes, I said it. Don’t hate the messenger. However, with the school year comes nice autumn days full of productivity and kicking butt with new projects, goals, and more.  So in the back to school spirit – for those […]

Socialympics: Social Media Favorites from 2012 Summer Games

I love the Olympics.  This year, I was a complete fanatic. I watched until the wee hours every morning and because of the magic of social media, I saw a whole other side to the games.  I got to meet the athletes. I followed their stories and tweets. Twitter and Facebook brought the London Olympics […]