b2b_digital_marketing

B2B Social Media: Onboarding the C-Suite

I read an interesting article about onboarding today. I learned a lot, especially since I didn’t know what the word really meant. In case you don’t know what it means either, I’ll share what I learned. In a nutshell, a company engaging in processes to immerse new employees into their particular culture, along with training […]

5 Trends in Digital Marketing with Ekaterina Walter [VIDEO]

The Social Media Action Camp to place in NYC for Social Media Week and was co-produced by Social Media Club. [youtube http://www.youtube.com/watch?v=ATVCoEATKm0?rel=0] The sessions looked at 5 Trends in Digital Marketing

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Update Your Status: Facebook’s latest addition

With more than a billion monthly active users as of December 2012, 618 million daily active users on average in the same month and about 82% of their monthly active users being outside the U.S. and Canada, Facebook continues to dominate the social network scene. It may continue to do so for quite some time. […]

Keeping up with the social media Jones’

Everyone knows that age-old adage “A picture is worth a thousand words”.   So in today’s world where social media written content is king, where does that saying really fit in? Last year alone, Twitter saw more than 400 million tweets published each day (according to Twitter CEO Dick Costolo) and the number of Facebook posts […]

The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo

What makes Marketing Made Simple TV such a great TV show? It’s truly a TV show, not a web show. TV shows like “Face the Nation” are characterized by camera changes, B-Roll content and an off-screen “green room.” Marketing Made Simple TV offers all of that, thanks to show sponsor Watchitoo, who also makes a nice offer of […]

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How to Build a Robust Online Community: Cliff Notes from CookingHawaiianStyle.com

As a former social media strategist working for digital agencies in NYC, I frequently ran, and still continue to run, into people and organizations with the ‘build it and they will come’ social media mentality. What is a ‘build it and they will come’ mentality? It’s a frame of mind in which a brand, usually […]

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Has Social Media Demoralized Our Next Generation?

  “Everyone online lives somewhere.” – Chris Tolles, CEO, Topix Has social media done more harm than good for everyone who’s “grown up digital?” It’s a fair question to ask, and one that deserves an expert explaining it. I interviewed a professional ethicist, Dr. Steven Mintz of California Polytechnic State University, San Luis Obispo. Dr. […]

How Giving It Away for Free Can Generate Big Profits

One of the most important reasons people make use of social media, blogs included, is to find out what other people have to say about companies.  A study conducted by the ODM Group indicates that only 14% of consumers trust advertising.  By contrast, they also report that 78% of people trust peer recommendations, like those […]

Facebook, LinkedIn, Twitter Oh My!

As I continue to teach classes at Hofstra, and introduce business owners to the myriad of social networks available, the same question keeps coming up, “But with so many choices, how do we know where to focus our energy?”  And, it’s an excellent question.  Should a business be on Twitter, Facebook, Pinterest, Foursquare, LinkedIn, GooglePlus […]