Forget About Social Media Marketing

At a social media seminar that I took earlier this year, the speaker started off by saying that there is no place for social media marketing.  That certainly got our attention.  Very quickly, I realized what he was really trying to teach us. Consumers are becoming far more savvy than they have ever been in […]

5 Visual Tips for Your Blog

Blogging for your brand is a great step when it comes to producing and distributing content for your audience to discover, consume and share.  However, before pumping out all that awesome content, your team needs to determine how that blog will “look and feel” — how it will ladder up to the brand’s image on […]

Why ModCloth Has Social Marketing Locked Down

ModCloth is an online women’s retailer that does social marketing right. They source women’s clothing from indie designers and sell them to women all over the world. They are not just good at social marketing–they are “a social-shopping community” that centers itself around its customer. Here is what they do right: 1. Branding to their […]

Cyberbullying: The Dark Side of Social Media

Like many parts of our lives, there are both good and bad aspects to social media.  Cyberbullying is definitely one of the bad aspects of social media.  Did you know that October is National Bullying Prevention Month? If you didn’t, you’re not alone – most people didn’t know it either. As bad a bullying is […]

Why to Personalize Your Social Networking

I unabashedly love social media. I’ve enjoyed being a part of a global community through tweets, status updates and #hashtags. I love the opportunities social media provides for us to connect in meaningful ways. So why do so many people squander the chance to truly connect? LinkedIn Invitations from Strangers I use LinkedIn a lot […]

Interview with Twitter Sales Director

Last spring, I listened to a great Social Media Week panel in DC about search and social. I wrote about it on PR Newswire’s Beyond PR blog. The panel included Peter Greenberger, Twitter director of sales in Washington, D.C.; Trevor Madigan, formerly of Facebook and founder of The Vision Lab; and Tripp Donnelly, founder and […]

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Reviewing Social Media Week Chicago

This was my second year attending the weeklong celebration of all things social media. Social Media Week is an annual conference that takes place in several cities around the world. Events are a combination of speeches and panels. When the week’s schedule was announced, I scanned the events to see what looked most useful to […]

TV as Social Playground

I don’t know what’s your actual behavior and consumption of TV, but we can all say there’s probably the biggest revolution since Internet. We used to consider TV as « a whole set, environment of entertainment, emotion and information for the family. Despite different revolutions like new consumption (VOD, OTT, catchup TV…), new wirings (DSL, DTH, […]

Why We Are On the Same Team

A few years ago, I worked at one of the nation’s first purely social media agencies. Our customers relied on us to do all things social, which included blogger outreach, blog strategy and launch tactics, Twitter postings, and investigating the latest and greatest social tools from Radian6 to Ning. The PR agency focused on media […]

#SMAC: Social, Mobile, Analytics, Content

Social is platforms or software (apps included) used for communication to connect and interact.  Mobile is the technology used to communicate; capture, create and share. Analytics is the information or data that tells us how people are responding and connecting. Content is the substance of communications be it text, audio, pictures or video. Content was […]