The Lowest Common Denominator in Social Media

When I was in school, my teachers taught me math by always breaking things down to their lowest common denominator. It made things simpler. If you’re using social media in a B2B environment, like I am, then you need to take the same approach with your social media content. I work in the professional dental […]

3 Tips to Highlight Social Media on Internship Resumes

As a past internship coordinator for my company, I’ve seen my fair share of resumes. Some are good, some are bad, but they all have one thing in common – each resume lists social media as a skill.  And it should. As Ethan Parry mentioned in his recent Social Media Club blog post, social media […]

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3 Tips for Remote Social Media Managers

If you’re managing a social media account for a brand or business in a different part of the country or world, or while traveling, keep these three things in mind: 1. Time Zone Timing is crucial to maximizing reach and engagement. When live posting or scheduling posts in advance, remember to check what time your […]

Millennials and Their Social Media

The internet is an integral part of their daily lives. They wake up every morning to the alarm of their smartphone, check their emails, and get on Facebook. Before heading outside, they check the weather. If they have time, they may even take an Instagram picture of their breakfast. This is my generation. Most of […]