Should You Buy Books on Social Media?

In the digital age, being successful on social media has a profound impact on business, personal branding, and other areas. There are thousands of social media tips from thousands of voices out there and it’s easy to get lost in the ocean of advice. If you’re looking for the best advice, it can be easy […]

3 Reasons Why Restaurants Fail on Twitter

Editor’s Note: This is the first (of many) posts by Michael Lis. He’s among a new slate of Social Media Club bloggers in 2014. Learn more about the editorial team.  I’m not a restaurant owner nor do I play one on Twitter, but if you own a restaurant then you should pay close attention to […]

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SMC is looking for a Dynamic Web Development Director!

Social Media Club (SMC) is looking for someone who loves web development and has the know-how to manage our website and database. The Web Site Operations and Development Director maintains our current website and database and this individual will also be responsible for coordinating our partner web development company in our impending full website redesign project. […]

Why You Should Opt-In To Google Endorsements

  Why Google Shared Endorsements are a Good Thing Ninety two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, according to a 2012 study by Nielsen. Recently, Google updated its terms of service so your friends, family […]

6 Ways Nonprofits Can Use SnapChat

I’ve been writing about how non-profit organizations can leverage social media for quite a while. The industry, as a whole, has truly matured in 2013 in its ability to use the platforms available to market important causes and advocate for critical campaigns. Could it be that it’s time to look beyond the core of Facebook, Twitter […]

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The Times Are Changing – But Are You?

Here are some interesting facts that I’ve come across regarding the internet: More than half of the world’s population was born after the creation of the internet. That number will only increase until it reaches 100 percent. In 1999, 39 million people had broadband internet access. Today, 1.2 billion have it on their mobile phones. […]

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Finding A Tech-Life Balance: Tips From Randi Zuckerberg’s Dot Complicated

Social media is a huge part of my life, both personally and professionally; however, lately I’ve been noticing an excessive amount of social media usage on my part. Not a day goes by that friends, family, and coworkers don’t see me posting/tweeting/pinning/instagramming something, and while doing so keeps me incredibly well-connected online, it’s becoming an […]

9 Ways to Build Online Relationships

The new shape for relation, far before engagement and buying act, is made of lots of few things, through our best social channels. And if yesterday gave no chance to these “contacts”, we may observe that the real process for buying or embracing a brand, starts far from the pure act of transaction. It seems […]

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Busting 5 Social Media Myths

Welcome to 2014, the New Year! Facebook celebrates its 10th birthday in February. Social media is no longer a new fad but is something which is so pervasive that many businesses and brands have adopted. Unfortunately, there are still some companies that have yet to engage into social media. They may be making the same […]

Why Social Media Cross-Posting is Bad Practice

A friend of mine who owns his own business recently told me that he likes Instagram because he can post from Instagram to Facebook, Twitter, and Foursquare at the same time. Totally cringe-worthy. This means that he is sharing the exact same content to all of his followers regardless of network or audience. Every platform […]