5 Brand Failures Across Social Media

Could this seriously offend someone? As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately, it doesn’t seem like that’s the case for some major brands. Dear brands: Please stop commenting on emotionally-charged tragedies and adding in something promotional. […]


As a New Year Dawns…

A new year has dawned and the word “resolution” fills the air. People talk about exercising more, eating healthier, and securing dream jobs. I, like Jeannie, think how social media will play in my life. 1. Put the Social Back Into Social Media I want to put the social back into social media. These past […]

Letter From the President

Happy New Year! I hope you are as enthused to start the year as me. This has been a long time coming, but I think now is a good time to share my vision of how we are going to take Social Media Club from informal groups of individuals working together for the common good […]