How to Use Buzzwords

My last few posts for Social Media Club were about the use and abuse of the word “engagement.” Be it a metric or mediaspeak, it got me thinking about buzzwords. Buzzwords are unavoidable. Admit it: how many times have you delivered a presentation and words such as “transparent,” “disruptive,” “empower” or “authentic” slipped out? They […]

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Divvie App Takes Video Collaboration Coast-to-Coast

It’s no secret that video sharing apps are a hit with millennials. With platforms like Snapchat, Vine and Instagram, teens and 20-somethings are spending their free time sharing short video clips with their peer groups, and while these platforms enable users to share back and forth, there hasn’t yet been an app that allows users […]

SMC-One Year

My First Year as a Facebook Group Admin

It has been one year this month since I created a Facebook group for my daughter’s grade school. I wanted a place where parents could look for information on what was happening at the school and be able to discuss anything that concerned our kids, even if it didn’t necessarily pertain to what happened at […]

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Your Business Made Social Media Mistakes? You're In Good Company

I recently read an article on Business Insider’s website titled, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social media world, so I initially looked at this article from a selfish perspective. In other words, I wanted to make sure I wasn’t making any […]

magic_8_ball

5 Social Media Predictions for the Rest of 2014

We’re beyond the half-way mark of this year, folks! Do you know where your social media strategy is? The world continues to change at lightning speed. Here are a few social media predictions for the rest of the year. What do you think?   1. Community Managers will get better titles. Talk to any community […]

Twitter Egg Head

Top 15 Reasons Why No One Follows You on Twitter

Many people join Twitter but become inactive soon after because they fail to connect with the audience. Here are the top 15 reasons explaining why someone decides to unfollow you on Twitter. Twitter Egg Avatar: It is the default Twitter profile picture or avatar that you should change immediately after creating your account. A genuine photo of […]

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Why Air Jordans are Social

Have you ever tried to buy a pair of Air Jordans? It’s not as easy as you think it is. Sure you can walk into a Footlocker or FinishLine store at any suburban shopping mall and pick up a pair, but if you want a pair of retro Jordans or even the latest release it’s […]

Bad habits

Nine bad habits to avoid on social media

Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to promote the company’s brands, make them more visible on the web, boost the ROI and get more engagement from the community. Now, how are you […]

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Social Media Club Announces Social Media Day Winner, Cacera Richmond

June 30 is Social Media Day. It is a day where individuals from around the world gather together and talk all things social media. This year, Social Media Club (SMC) decided to hold a contest in which the winner would get a free membership for a year. Participants had to tweet  a picture of their favorite […]

The Social Media App with All of the Answers

Sweigh: A New Social Media App with All The Answers

As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms […]