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Social Mobile “Native” Takes Off: The Rules Behind New Apps Generation

Social goes mobile, while “mobile” takes part of our lives, deeper and deeper. Devices, uses, interfaces, services…apps stores. Everything goes faster and easier. Seems another generation of apps is born, kind of bubble inside the bubble when you see the growth of Line, Whatsapp, Mindie, Snapchat and so on. Found myself thinking of it and […]

IKEA BookBook

Why IKEA's BookBook Made The Buzz

This is no news: everyone knows and recognizes the Apple ads. They’re simple, focus on the great product’s characteristics and explain how this particular product is definitely the one you need because it will simplify your life. And for sure, Apple products do have this aura of success. They’ve had it for years. Each Keynote […]