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What Should You Really Be Getting From Social Media?

It is quite funny to read all the articles about social media: everyone is talking about number of likes, followers, shares and retweets as if those were the new Grail. It seems like being “famous” – meaning “having many fans and/or followers” – is what matters most, along with the feeling that the brand is […]

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Five Methods to Identify Your Brand Voice on Facebook

You have a social media profile, you post messages and information related to your company, and yet the response seems consistently dull. You do not see much engagement, in spite of “perfect content.” You begin to wonder where it is that you are lacking. There is no wonder about it at all. The answer? You […]