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72 Hours & 25 Million Impressions: Drunken Suggestion That Started A Meme

Driving internet traffic is easy. Making something of it is the hard part. I used to live with a guy so immensely talented at delivering puns that most conversations ended with me speechless and him walking slyly out of the room. It’s as if he had a one minute time machine that enabled him to […]

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5 Twitter Tools Everyone Should Be Using

Twitter is full fantastic information and insights.  However, most social media marketing people are not using it to it’s full potential.  When data tools are added to sift through Twitter’s endless information, the social media platform becomes more than just useful. Here are a few of my favorite Twitter tools: 1.  Followerwonk Followerwonk by Moz […]

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Instagram Search: What it Means for Brands

Instagram has been tweaking their search functionality for quite some time. This allows consumers to discover more and to follow and engage with fresh new content. Instagram is similar to twitter or tumblr in some ways where you can see what’s trending and decide to check out the conversation and/or follow the user. Why does […]

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Social Enterprise Collaboration Tools Bring Social Business to Life!

Social networks for business help enterprises effectively collaborate across departments, offices and countries. These tools give employees a sense of online community and help forge connections between different parts of the business and your customers. Some business leaders still have a hard time understanding the benefits of the social business. Organizations that have tried to […]

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Tips For New Entrepreneurs

My first job after graduating from UCLA was working for a company that was listed in Forbes as one of America’s Most Promising Companies of 2014 and Inc. Magazine’s 2013 Inc. 500|5000 List of “America’s Fastest Growing Private Companies.”  The company’s entrepreneurial spirit was infectious.  At age 25 I left the company, and moved to […]

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What Does Studio 54 Have to do with Social Media?

One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an introductory psychology class and it made perfect sense. I never really expected to hear about it again, but over the years, it came up again […]