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Perfecting Landing Pages for Social Media Campaigns

As social media traffic continues to increase so does the importance of creating and implementing landing pages into your strategy. This doesn’t have to be difficult. A large portion of the rules that apply to PPC landing pages can be applied to social media landing pages. You also no longer have to worry about spending […]

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What Happened to Social Media User Engagement?

Brands are using social media now more than ever to build communities and drive ROI!  Forrester reports that 80% of the top 50 global brands actively post to the top five social media platforms, and their followings on those platforms has increased. However, engagement has been slowing down a lot over the last year, so […]

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7 Deadly Sins of Social Media

I love the passion that people have for Social Media and for those who have dedicated their time to learning the tools of the trade, and are open to the constant change that is a part of life in Social Media. Like many industries out there, business owners look to their bottom line and sometimes […]

retail and e-commerce

Bricks, Clicks and Cash From E-Commerce and Storefronts

By now, e-commerce is already an integral component of the consumer economy. While e-commerce is already an accepted means for shopping and conducting business, some people still are uncertain of the legitimacy of running a successful online businesses as a realistic alternative to a brick and mortar establishment. Up until a decade ago, brick and mortar […]

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The Importance of Social Media for Job Seekers

Thinking about looking for a new job? Why not use your social networks in your job search? Social is the new way in the field of job search and recruitment. It provides a great way for people to connect and network easily. A successful job search is also based on the same principle- meeting of […]

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How to Use Social Media for Content Ideas

Social media is all-pervasive today. It connects minds and thoughts together; provides platforms for all kinds of views to be expressed. It has definitely made the world, a very small place to be. Thus, there can be no doubt why it should not be considered as a great innovative and inspiration tool for writing. After […]