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Because Live Streaming Content Still Needs Planning

Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players we just can’t remember the names of), live stream has become a necessity for digital marketers today. It’s not a tool we are considering, it’s […]

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Five Ways To Repurpose Your Content For Social Media Distribution

You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. You’ve probably even repeated it in content you’ve written and conversations you’ve had with clients and industry colleagues. And although you know you need to be providing several pieces of content to your audience […]

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How To Sell Your Boss on New Social Media Platforms

Between 2012 and 2022, the Bureau of Labor Statistics predicts jobs in marketing and public relations will increase by 12 percent largely due to careers in social media. This means that Digital Media Managers will only become more prevalent across a variety of industries including those not traditionally known for their technology savvy. It seems […]

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How To Build Your Social Media Strategy With Content Marketing In Mind

Content converts. Content that’s unique, useful, and engaging that is. And isn’t that what you want your social media strategy to do? You want it to convert more awareness about and engagement with your brand. You want it to convert more traffic to your website. You want it to convert mere brand follows into trusting […]

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10 Checklist Points Before Engaging in Social Media Marketing

If you think creating multiple accounts on social media websites, and sharing content and updates regarding your brand is all there is to social media marketing, dear entrepreneur, you are mistaken. This perception of social media marketing service is not going to help your marketing campaign. Instead, it will cost you time, resources, and money, […]