social media wood

Emotional intelligence the secret sauce to great social media marketing

A few years ago, if someone suggested that emotional intelligence (EI or IQ) was the secret to social media marketing success, they would be considered borderline crazy. Today, as the noise on social media increases, the opportunity to truly deliver quality content to the right audience is of utmost importance. The marketing trends in today’s […]

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All in one social platforms: One Tool to Rule Them All?

There are a ton of social channels out there, seemingly more by the day. It’s hard to stay on top of it all. Of course, logging into all of those various platforms and managing them individually doesn’t make sense, so finding an all-in-one tool to manage and monitor them is going to improve workflow and […]

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Top Benefits of Social Media Marketing

Social media started out as something that marketers and business owners questioned. Publishers and bloggers would write articles questioning whether or not we should be using social media in our marketing strategy. Then, not so slowly, the conversation switched from questioning social media for marketing to discussing how to use it. We no longer ask […]