Why Social Media Cross-Posting is Bad Practice

A friend of mine who owns his own business recently told me that he likes Instagram because he can post from Instagram to Facebook, Twitter, and Foursquare at the same time. Totally cringe-worthy. This means that he is sharing the exact same content to all of his followers regardless of network or audience. Every platform […]


Reviewing Social Media Week Chicago

This was my second year attending the weeklong celebration of all things social media. Social Media Week is an annual conference that takes place in several cities around the world. Events are a combination of speeches and panels. When the week’s schedule was announced, I scanned the events to see what looked most useful to […]

My First Live Blogging Experience

Audrey Schroder is a social media marketing strategist for electronic cigarette company Vapor4Life. Tweet her at @audreyschroder. Image used by permission. Last month I was asked to be an “official live blogger” for SocialMedia.org’s fourth BlogWell Chicago conference.  Talk about an exciting opportunity! I never “live blogged” before, so I wasn’t exactly sure what to […]