Why You Should Opt-In To Google Endorsements

  Why Google Shared Endorsements are a Good Thing Ninety two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, according to a 2012 study by Nielsen. Recently, Google updated its terms of service so your friends, family […]

Why Copy and Paste Customer Service is Dead

Social customer service is no longer avoidable. Customers are airing brands’ dirty laundry, complaining and giving kudos on social networks, expecting a timely and personal response in return. Not only do brands need to have a social media customer service plan in place, the response needs to include a modern, personal touch, not your typical […]

Why Authenticity and Relevancy Win on Twitter

Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process? Twitter is a powerful place to represent your brand, product or service—it’s also a place to ruin your brand’s reputation. Hootsuite and Tweetdeck are two recommended Twitter platforms for tracking hashtags and keywords. Use […]


Reserve Domain Names For Children

People buy domain names before they do anything else online.  To keep identities uniform across websites and networks, most base their Twitter handles off of their domain name and/or their name. Domains, Gmail accounts, Twitter handles and Facebook URLs are quickly reserved as more and more people jump online.  Have you thought about reserving domains […]

Employees: Your Powerful Marketing Force

Chelsea Hickey is a marketing manager at Zuberance. Tweet her at @chelsearhane. Employee advocates are uniquely qualified to serve as brand advocates because they are highly credible trusted sources for information about companies and their products and services. An advocate is typically, but not always, a customer who is willing to recommend your product or […]

Teenagers: Why You Should Care About Your Digital Footprint

Social networking is an exciting way to stay informed, grow relationships and have fun. An often forgotten point is that with social networks come preferred practices, things you should know about your privacy and how your digital footprint can be affected. Whether it’s your first day on Facebook or you’ve been on forever and have […]

Influencers Versus Advocates—Who Really Matters?

Tiger Woods endorsed Buick for years. Your friend doesn’t stop talking about Apple’s iPhone. Who has the most influence on your purchase decision, Tiger or your friend? Most likely your friend—do you really think Tiger Woods drives a Buick? I doubt it. Tiger Woods is an influencer and your friend is an advocate. The terms […]