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The Key to Optimizing Your Sales Funnel

Carlos Abisambra is an engineer-turned-marketer, as well as the Founder and CEO of Vortice Services LLC. Vortice is a B2B online lead generation consulting firm that specializes in helping businesses optimize their funnel management processes. I invited Carlos on the show to discuss trends in lead management and funnel optimization, and how marketing automation can […]

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Expert Interview: Jon Ferrara’s 5 E's of Successful Social Business

Jon Ferrara is the CEO and founder of Nimble. Ferrara is also known as the co-founder of GoldMine CRM Software Corp, and one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software industries for small-to-medium sized businesses (SMBs). I invited Jon Ferrara on the show to discuss the […]

UpDesk

Case Study: UpDesk Increases Revenue With Social Listening Tools

Founded in 2012, UpDesk is a standing desk company that has successfully used social media marketing automation strategies to generate seven-figure revenue in just two years of operation. Kamron Kunce, Director of Community Relations at UpDesk, shared the the seven strategies of social media success, UpDesk’s health benefits, finding the right keywords and influencers, the […]