Untitled design-3

3 Ways You Should Be Using Social Media for PR

Public relations and social media are logical bedfellows. At its best, social media marketing is about brand engagement and conversation, while PR is about keeping your brand in the front and center of the mass media conversation. With organic reach on Facebook plummeting and all social channels shifting focus to personalized engagement, it’s possible to […]

social media marketing

30-Minute Social Media Marketing Strategies You Can Use Daily

Social media marketing is crucial to the success of small business owners. After all, nearly everyone who goes online has a Facebook account. According to statistics, Facebook had 2.07 billion monthly active users in the third quarter of 2017. To top it off, there are other huge players in the arena of social media, such […]

6 Types of Video You Need for Social Media Success Over the Holidays

Video is currently the pinnacle of visual content marketing. It can grab your audience’s attention, spark their emotions, and deliver truckloads of information all in a single content consumption experience. This holiday season, videos will also be your key to slicing through the content noise. Remember, your customers have been dealing with regular antics like […]

Untitled design-3

All in one social platforms: One Tool to Rule Them All?

There are a ton of social channels out there, seemingly more by the day. It’s hard to stay on top of it all. Of course, logging into all of those various platforms and managing them individually doesn’t make sense, so finding an all-in-one tool to manage and monitor them is going to improve workflow and […]


Top Benefits of Social Media Marketing

Social media started out as something that marketers and business owners questioned. Publishers and bloggers would write articles questioning whether or not we should be using social media in our marketing strategy. Then, not so slowly, the conversation switched from questioning social media for marketing to discussing how to use it. We no longer ask […]

Optimizing and Automating 2 Powerful Twitter Marketing Methods

Although the majority of marketers don’t realize it, Twitter is not just another social media tool, but can be used as a powerful marketing resource. Since Twitter is so fast paced and needs quite a large number of tweets to be sent every day, it can eat up chunks of your time to implement, monitor […]

Image source: http://freestocks.org/photo/linkedin-app/

How to Nurture LinkedIn Leads Manually While Maintaining Scalability

Using software solutions to automate lead nurturing processes undoubtedly works. Research from Act-On shows just how powerful marketing automation can be for converting visitors to leads and improving sales conversion revenues. On the other hand, marketing automation on its own simply isn’t enough. To get the best results from your funnel, you’ll need to make […]

Untitled design

How to Choose the Right Online Courses Platform

Outside of the traditional marketing channels of social, media buys, and SEO there are myriad ways to get your brand out there, establish yourself as an expert, and create a revenue stream. Depending on your vertical you may or may not have looked into creating online courses. If you have, great. If you haven’t there […]

Man on Phone

The Art of Building a Profitable Consulting Firm

It is amazing how many of us overlook and undervalue what we do. We all make the assumption that we are not doing anything different, that we what we have to say isn’t of value, or that what we know is common knowledge. I see this a lot with social media and digital marketers. The […]

social media

Top Marketing Influencers You Should Be Following in 2017

As marketing professionals it is important to stay on top of the trends and be aware of what is happening in our vertical and in the world. This makes marketing influencers extremely valuable for us. There are so many resources out there and it can become extremely difficult to weed out bad advice from good, […]