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All in one social platforms: One Tool to Rule Them All?

There are a ton of social channels out there, seemingly more by the day. It’s hard to stay on top of it all. Of course, logging into all of those various platforms and managing them individually doesn’t make sense, so finding an all-in-one tool to manage and monitor them is going to improve workflow and […]

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Top Benefits of Social Media Marketing

Social media started out as something that marketers and business owners questioned. Publishers and bloggers would write articles questioning whether or not we should be using social media in our marketing strategy. Then, not so slowly, the conversation switched from questioning social media for marketing to discussing how to use it. We no longer ask […]

Optimizing and Automating 2 Powerful Twitter Marketing Methods

Although the majority of marketers don’t realize it, Twitter is not just another social media tool, but can be used as a powerful marketing resource. Since Twitter is so fast paced and needs quite a large number of tweets to be sent every day, it can eat up chunks of your time to implement, monitor […]

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How to Nurture LinkedIn Leads Manually While Maintaining Scalability

Using software solutions to automate lead nurturing processes undoubtedly works. Research from Act-On shows just how powerful marketing automation can be for converting visitors to leads and improving sales conversion revenues. On the other hand, marketing automation on its own simply isn’t enough. To get the best results from your funnel, you’ll need to make […]

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How to Choose the Right Online Courses Platform

Outside of the traditional marketing channels of social, media buys, and SEO there are myriad ways to get your brand out there, establish yourself as an expert, and create a revenue stream. Depending on your vertical you may or may not have looked into creating online courses. If you have, great. If you haven’t there […]

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The Art of Building a Profitable Consulting Firm

It is amazing how many of us overlook and undervalue what we do. We all make the assumption that we are not doing anything different, that we what we have to say isn’t of value, or that what we know is common knowledge. I see this a lot with social media and digital marketers. The […]

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Top Marketing Influencers You Should Be Following in 2017

As marketing professionals it is important to stay on top of the trends and be aware of what is happening in our vertical and in the world. This makes marketing influencers extremely valuable for us. There are so many resources out there and it can become extremely difficult to weed out bad advice from good, […]

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Making Money From Your Blog

Making money from your blog is no myth. While you may not become an overnight millionaire from blogging, this can be turned into a profitable job where dedicated content creators earn from the time and effort spent on their content and marketing. Your blog itself should be free, but the discussions you have and the […]

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Things to Consider When Creating a Social Media Content Strategy

Content is the fuel that feeds almost every aspect of digital marketing. Everyone who works in SEO, social media, design, development, or content creation has to consider content first. The problem is that each department can easily fall into a pattern where they are only looking at content from the perspective of their role instead […]

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Best Tools for Social Media Data Collection

As a digital marketer people often ask me for advice for managing their social media campaigns. To be honest, management of social media accounts and content is only half of the battle. The real magic happens when we are able to dive into the data and use it to benefit the management and the content […]