social media

Top Marketing Influencers You Should Be Following in 2017

As marketing professionals it is important to stay on top of the trends and be aware of what is happening in our vertical and in the world. This makes marketing influencers extremely valuable for us. There are so many resources out there and it can become extremely difficult to weed out bad advice from good, […]

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Making Money From Your Blog

Making money from your blog is no myth. While you may not become an overnight millionaire from blogging, this can be turned into a profitable job where dedicated content creators earn from the time and effort spent on their content and marketing. Your blog itself should be free, but the discussions you have and the […]

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Things to Consider When Creating a Social Media Content Strategy

Content is the fuel that feeds almost every aspect of digital marketing. Everyone who works in SEO, social media, design, development, or content creation has to consider content first. The problem is that each department can easily fall into a pattern where they are only looking at content from the perspective of their role instead […]

social media marketing

Best Tools for Social Media Data Collection

As a digital marketer people often ask me for advice for managing their social media campaigns. To be honest, management of social media accounts and content is only half of the battle. The real magic happens when we are able to dive into the data and use it to benefit the management and the content […]

The Social Media App with All of the Answers

Sweigh: A New Social Media App with All The Answers

As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms […]

How to Handle Feedback

5 Tips to Accept Social Media Feedback

As Social Media Marketers, we face many challenges. We are faced with the challenge of an ever-changing industry, clients who think they know it all and the fact that our work is out there for everyone to see. Due to all of the previously listed challenges, we are also faced with a lot of feedback […]

Case Study on HLG Studios: How to Be Successful with Viral Video Marketing

There are many components to a successful viral marketing campaign and (as most of us know) they are rarely a success.  There is the occasional “win” and I believe I have found one.   HLG Studios, a Los Angeles based production house and creative agency, released a series of five “Rejected Super Bowl Ads” for […]