social media marketing

Best Tools for Social Media Data Collection

As a digital marketer people often ask me for advice for managing their social media campaigns. To be honest, management of social media accounts and content is only half of the battle. The real magic happens when we are able to dive into the data and use it to benefit the management and the content […]

The Social Media App with All of the Answers

Sweigh: A New Social Media App with All The Answers

As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms […]

How to Handle Feedback

5 Tips to Accept Social Media Feedback

As Social Media Marketers, we face many challenges. We are faced with the challenge of an ever-changing industry, clients who think they know it all and the fact that our work is out there for everyone to see. Due to all of the previously listed challenges, we are also faced with a lot of feedback […]

Case Study on HLG Studios: How to Be Successful with Viral Video Marketing

There are many components to a successful viral marketing campaign and (as most of us know) they are rarely a success.  There is the occasional “win” and I believe I have found one.   HLG Studios, a Los Angeles based production house and creative agency, released a series of five “Rejected Super Bowl Ads” for […]