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Social Mobile “Native” Takes Off: The Rules Behind New Apps Generation

Social goes mobile, while “mobile” takes part of our lives, deeper and deeper. Devices, uses, interfaces, services…apps stores. Everything goes faster and easier. Seems another generation of apps is born, kind of bubble inside the bubble when you see the growth of Line, Whatsapp, Mindie, Snapchat and so on. Found myself thinking of it and […]

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Social dating means you’re now a part of the media

If you’ve ever walked around these many apps or websites, surfing on the huge opportunity of “modern and single life,” you’re now more than ever exposed to the world window in a few seconds. It’s of course well known that the “first impression is the best,” so you’d better kick on your best profile. I’m […]

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Rules for CrowdForce: A Social Reality

Now that social allows many actions and reactions, the crowd knows the rules to be heard. Brands, people and personalities may be aware of it and get their kicks on the right tracks. How could we say that “it” works so far and which kind of mechanisms are behind? Let’s share thoughts and insights, bring […]

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The New Apps Generation: Social Mobile Natives

Social goes mobile, while “mobile” takes part of our lives, deeper and deeper. Devices, uses, interfaces, services…apps stores. Everything goes faster and easier. Seems another generation of apps is born, kind of bubble inside the bubble when you see the growth of Line, Whatsapp, Mindie, Snapchat and so on. Found myself thinking of it and […]

9 Ways to Build Online Relationships

The new shape for relation, far before engagement and buying act, is made of lots of few things, through our best social channels. And if yesterday gave no chance to these “contacts”, we may observe that the real process for buying or embracing a brand, starts far from the pure act of transaction. It seems […]

10 Ways to Grow Your Inner Self Online

Do you grow anytime you have the opportunity, your digital footprint? Do you check (we say “google”) your name, references to follow your daily traces on the web? Are you aware of what’s going on with you, what others tell about you? I don’t mean to be obsessed with the “me” inside you, but nothing […]

TV as Social Playground

I don’t know what’s your actual behavior and consumption of TV, but we can all say there’s probably the biggest revolution since Internet. We used to consider TV as « a whole set, environment of entertainment, emotion and information for the family. Despite different revolutions like new consumption (VOD, OTT, catchup TV…), new wirings (DSL, DTH, […]

Social Marketing Shift: The Story of Now

Laurent Blondeau is the CEO of Buzzed-In and shares thoughts about social marketing behaviors for new customer experiences. You can tweet him at @evidencesx. Marketing is changing and I want to share a list about exploding audiences, collaboration, and brand footprints in the web marketplace. Connect to customers: I think it’s in the title. If […]

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Turn Social Media Failures Into Learning Opportunities

For the past couple of years, social media has been at the center of attention for customers, employees and brands alike. Everyone seems to be finally jumping in, but not everyone understands how social media should be used, who should be using it or when they should use it. As the cluetrain manifesto said many years ago, we […]

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Retail’s Revenge: Globally Organized for Local and Targeted Services

After ten years of two digit growth, e-business showed an awesome way for innovation, and promised another smart theme for the future with mobile web. Some smiled and some cried. New pure players found gold and the philosophical stone, brick and mortar stared as if fever was on, and some other retailers tried to play […]