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Social Business ROI Secrets, Revealed: “Opting In” with IBM’s Ed Brill (Part 2)

In Social Business ROI Secrets, Revealed: Opting In with IBM’s Ed Brill (Part 1) we covered some best practices and key takeaways on how to successfully run a business using social tools and work strategies. These practices and key takeaways come form Ed Brill, IBM’s Director of Mobile Enterprise Marketing and author of Opting In: Lessons […]

Social Business ROI Secrets, Revealed: Opting In with IBM’s Ed Brill (Part I)

Looking for some real-world examples of businesses who are adopting social strategies and performing better financially? Then you’ll definitely want to check out this conversation I had with Ed Brill – IBM’s Director of Mobile Enterprise Marketing and author of Opting In: Lessons in Social Business from a Fortune 500 Product Manager. For those of […]

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Has Social Media Demoralized Our Next Generation?

  “Everyone online lives somewhere.” – Chris Tolles, CEO, Topix Has social media done more harm than good for everyone who’s “grown up digital?” It’s a fair question to ask, and one that deserves an expert explaining it. I interviewed a professional ethicist, Dr. Steven Mintz of California Polytechnic State University, San Luis Obispo. Dr. […]

Engage and Convert! Social Video Strategies for Real-World ROI

What do you think of when you hear the phrase “social video”? Is it just creating a video and distributing it on YouTube and other social networks? Or, is it more importantly about genuinely listening, engaging, and helping others in ways that turns visitors into followers, prospects into client and customers, critics into evangelists, and […]

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Why disclose your real identity on YouTube? Weighing the Pros and Cons.

Google and YouTube have been pushing their users harder for full identity disclosure, but is that really in your best interest? Before you commit to giving out your real identity across your YouTube and Google+ accounts, weigh the pros and cons with this list I’ve put together, and then decide for yourself if it’s really […]

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Customer Service is Broken – Can Social Media Fix It?

With increasing consumer demands on brands to engage with them in social media, it’s no longer acceptable for businesses to treat sites like Facebook and Twitter as just content; social media now must be deeply integrated into customer service strategy. A big testimonial for that comes from the man whom Bloomberg Businessweek described as “the […]