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Technology doesn’t weaken business connections, it levels the playing field

I am the networking king and love technology for providing me the ability to build and maintain mutually beneficial relationships. I exchange information and ideas, potential possibilities and engage with my connections by utilising technology. I maintain my focus, and keep my eye on the long-term goal of making solid, long-lasting physical connections that will […]

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Enhance Customer Service with Social Media Engagement

More and more consumers are turning to social media first to voice complaints, have complicated situations resolved, and express concerns in the case of a crisis. Studies have found people often use social media as first preference to voice a complaint, rather than channels including phone, face-to-face, email or web chat. I blogged about this last month, […]

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What Happened to Social Media User Engagement?

Brands are using social media now more than ever to build communities and drive ROI!  Forrester reports that 80% of the top 50 global brands actively post to the top five social media platforms, and their followings on those platforms has increased. However, engagement has been slowing down a lot over the last year, so […]