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Your Business Made Social Media Mistakes? You're In Good Company

I recently read an article on Business Insider’s website titled, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social media world, so I initially looked at this article from a selfish perspective. In other words, I wanted to make sure I wasn’t making any […]

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3 B2B Social Media Mistakes Your Business Can Easily Avoid

I really believe this quote by John Wooden to be true, especially when it comes to doing social media: “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” According to data published earlier this year by Content Marketing Institute, social media use by B2B companies keeps increasing […]

Brand Building: Personal, Business, or Both?

Between my personal and business Twitter accounts, I follow thousands of people on that platform. If I take a quick snapshot of my own stream, I can see that I mostly follow people who tweet using their personal handles. When I take look closer at their profiles, many include information about their employment. Some of […]

Net Neutrality Truths for B2B Marketers

Have you heard the term, “net neutrality,” in the news recently? I admit, this topic only recently crossed my radar since I usually focus more on social media, blogging, and digital marketing articles. It turns out that net neutrality actually has huge implications for folks like myself who rely heavily on the Internet for writing, research […]

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5 Fantastic Examples of B2B Social Media Marketing in 2013

I don’t know about you, but I tend to feel a bit pensive and sentimental at the end of each year. The plethora of posts about “The Best of This…” and “The Biggest Fails of That…” really make me want to take a look back to make sure I didn’t miss a thing. I suffer […]

Why to Use Pinterest for Business

Photo by mkhmarketing Unless you’ve been living under a rock the past few years, you have probably heard of Pinterest. Did you know Pinterest was originally launched as a closed beta in March 2010? Although it originally became a hot social platform as a place for its users to have fun and use their imaginations, […]

Why Your B2B Company Lost a Follower

People used to consider B2B to be the “red-headed stepchild” of social media. Well, okay… many people still think of B2B this way. In the past couple of years, some of the largest companies have broken through their traditional stereotypes. For example, IBM has a well-maintained and current Facebook page. Only 248K people “Like” their […]

Social Media Strategy 101 For Your B2B

One of the most popular topics I have heard in the social media world is “social media strategy.” I see this topic come up often among social media writers and in Twitter chats. I hold the opinion that this is a topic to discuss and understand. Any company, whether B2B or otherwise, that wants to […]

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Internet Memes for Business: The Good, the Bad…and the Grumpy

Chances are you have seen an Internet meme by now, especially if you spend any time on social media. Grumpy Cat rules the Internet in much the same way most cats rule their houses. Most people enjoy memes, and for a good reason. Typical memes, by design, appeal to the 12-year-old in all of us […]

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B2B Social Media: Onboarding the C-Suite

I read an interesting article about onboarding today. I learned a lot, especially since I didn’t know what the word really meant. In case you don’t know what it means either, I’ll share what I learned. In a nutshell, a company engaging in processes to immerse new employees into their particular culture, along with training […]