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What does it mean to be a “Social Media Guru”?

If there’s one thing we don’t have a shortage of when it comes to social media, it would be gurus. Or experts, masterminds, blah, blah, blah. After doing a quick Google search, I found there were 15,740 self-proclaimed social media gurus in 2009. Yikes. How many are there today? Here’s the thing I just can’t […]

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Using Social Media to Give Back This Holiday Season

One of the most unique and powerful aspects of social networking sites is their ability to bring people together for a common cause. We see it happen every day—it’s all about the connections people make with others (who they may not have ever met before) over shared interests.  But there’s something even more powerful about […]

Chicago’s Startup Scene is Bringing Social to a Whole New Level

The funny thing when we talk about social media is that we often don’t take a step back to realize that the majority of our communication (aside from videos, images, etc.) is text on a screen of some sort. Well, that’s not very social now is it? As I’ve mentioned before, we’re almost missing a […]

What if Social Media Never Changed?

By now everyone has probably seen the new Facebook changes. I’ll admit that I’m not an avid Facebook user, so it feels like every time I log on to the site I’m bombarded by something new that makes me wish for the old days when you had to have an .edu email address to use […]

Putting the “social” back in social media

The biggest irony about social media is that, although we define it as “social,” it’s all about interaction taking place via technology. There’s something not-so-social about a device (laptop, smartphone, tablet, etc.) acting as the middleman between our communication to another person.  But there are companies out there trying to change that. Enter: TapItSocial. I […]

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Are we getting tired of social media?

Not necessarily, but it seems that we’re heading in a new direction. Perhaps it’s that we’re tired of the way social media exists in a more basic form. This is evident in the evolution of social channels. It’s already happened a few times over:  Remember when LiveJournal was all the rage? Think of how we […]

How are journalists using social media?

As a PR professional, one thing I’m always interested in is the mind of a journalist. As someone who believes that social media is a valuable business tool, I’m constantly preaching to my fellow PR professionals about how social media can be used to connect with journalists (sorry guys, I’ll get off my soapbox eventually).  […]

When it comes to social media, are you influential or just popular?

The recent debate about Klout’s metrics for measuring a person’s social media influence, it made me wonder about that exact question. Some point out the problem with Klout by using an example of a fake celebrity account which has a Klout score of 78 (out of 100). The account is following no one. How does […]

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Is social media good for lead generation?

Let’s put it this way: if the online space, especially a company’s website, is such a huge marketing tool—the place where the majority of consumers (or other businesses) go to find out about your brand—then why wouldn’t social media/online interaction be a great place to find people seeking your product and/or service? People are out there […]

How are we Impacted by Social Media?

Social media is very powerful for many reasons, mainly because it brings people together. As we’ve seen, it can be used as a tool for general communication, marketing/PR, customer service, e-commerce and just overall viral sharing. Regardless of its many uses on a business or personal level, social media makes things possible in ways that […]