ESCAPE

What Does Studio 54 Have to do with Social Media?

One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an introductory psychology class and it made perfect sense. I never really expected to hear about it again, but over the years, it came up again […]

SMC - Not Perfect

Nobody’s Perfect: A Lesson in Social Customer Service

I want you to do something that you’ve probably never done before. I want you to hope that people complain about your company on your social media sites. Sounds like I’m crazy, I know, but you really want them to do it. I’m not perfect. You’re not perfect. Your company isn’t perfect, either. So, if […]

Reducing Digital Footprint

6 Ways to Reduce Your Family’s Digital Footprint

Protecting yourself and your family while online is becoming an increasingly hard thing to do. As an activist against cyberbullying and to promote online safety, I am frequently helping families. Just two days before I am writing this, I spoke with parents from a local private school and many of them were looking for ways […]

The Future of Printed Content?

Is Print Content Dead?

My very first job, back in the late 1970s, was being a delivery boy for a local newspaper.   It came out in the early afternoon, which meant that my papers were waiting for me when I got home from school. Eventually, the paper started publishing in the morning, realizing that people like to read their […]

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Protecting Your Family From Online Attacks

How can you protect your family from online attacks?  Like most people, I find the Internet a very convenient way to communicate with friends and family in addition to using it at work. However, it comes with some risks, which parents must be aware of in order to protect themselves from online predators. To help […]

SMC Q-and-A

Social Media Club: A Meeting Of The Minds

One of the basics with having wisdom is to know what you do not know. That is, realizing that you’re not the all-knowing person you’d like to think that you are. With that in mind, I’m sharing this article to other members of the Social Media Club’s (SMC) Editorial Team to learn from them and […]

Don’t Underestimate Mobile’s Impact!

Bill Gates once stated that, “People often overestimate what will happen in the next two years and underestimate what will happen in ten.” He’s more right than most people can believe.   The impact of mobile technology is easy to underestimate. We take it for granted. We shouldn’t though.   To help put it in the […]

SMC-One Year

My First Year as a Facebook Group Admin

It has been one year this month since I created a Facebook group for my daughter’s grade school. I wanted a place where parents could look for information on what was happening at the school and be able to discuss anything that concerned our kids, even if it didn’t necessarily pertain to what happened at […]

New Canadian Spam Law Impacts Digital Marketing

In an effort to reduce the amount of unwanted digital messages that are sent to Canadians, a new law went into effect on July 1 that will impact how businesses execute their marketing campaigns that involve “commercial electronic messages” (CEMs). The law is referred to as the Canadian Anti-Spam Law (CASL) and according to a government […]

Local Targeting Using Yik Yak

Are you looking to reach a local audience? Have you tried using a hashtag on Twitter in hopes of creating a viral event, only to be disappointed in the results? Are older teenagers and younger 20-somethings your target audience? If you answered yes to any of those questions, then you might want to look into […]