Case Study on Crisis Communications: What Buffer Did Right

When crisis hits, there are ways to lessen the impact and ways that will dig yourself an even deeper hole. The latter is especially true in the case where users and customers are concerned. Public opinion is an uphill battle (just look at the president’s rating when things are going well), and if you dig […]


How to Build a Robust Online Community: Cliff Notes from

As a former social media strategist working for digital agencies in NYC, I frequently ran, and still continue to run, into people and organizations with the ‘build it and they will come’ social media mentality. What is a ‘build it and they will come’ mentality? It’s a frame of mind in which a brand, usually […]