Small Business Marketers and Connected Viewers

It’s 7 o’clock on a Tuesday night, you are watching your favorite TV sitcom.  You are laughing and enjoying yourself… then it cuts to a commercial.  There is nothing more annoying than commercials, right?  So to pass the three-minute interval, you pick up your smartphone to check your email or play your turn on Words […]

Are You Making One of these 5 Blogging Mistakes?

There are millions and millions of blogs living in the blogosphere.  Sadly, only a handful of blogs get regular readership.  The problem is blogs are so easy to start up, but not as easy to build up.  Many bloggers don’t know what they are getting themselves into after they have an account and blog address.   […]

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6 Must Have Travel Apps for Summer

It’s summertime! You know what that means? It’s time for a vacation, but between working full-time, juggling active kids and doing endless amounts of yard work, who has time to plan?  Fortunately there are many apps available to help you before, during and after your trip.  Check out these six must have travel applications: TipList […]

Social Media Industry Report 2012 Highlights

Passionate people all have something that they enjoy looking forward to.  Football fans love Super Bowl Sunday, music lovers are already planning for next year’s Coachella Festival and social media marketers can’t wait to read the annual Social Media Industry Report.   The Social Media Examiner published the 2012 Social Media Industry Report on April […]

4 Brands Fully Embracing the New Facebook Timeline

If you’re like many Facebook page administrators, you probably had your company’s business page exactly how you wanted it and then the unthinkable happened: Facebook changed… again.   Fortunately, this time, administrators had advanced warning to learn the new features and plan for their new and improved Facebook company pages.  Although Facebook Timeline has only […]

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The Evolution of Super Bowl Advertising

Everyone loves the Super Bowl.  Even if you’re not crazy about watching football, you can stick around the watch clever advertising at its best.  But you probably noticed that Super Bowl XLVI was a little different from its predecessors.  Social media helped brands change the rules of Super Bowl ads.     On average, a […]

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Disgruntled Facebook Users vs. Sponsored Stories

As you may recall, early last year, California introduced Bill 1411 known as the Online Impersonation Law.  We explored this recent law previously in Online Impersonation: Should New California Law Incorporate Brands? Well twelve months later, Bill 1411 is making headlines again.  But this time, there is an offender involved: Facebook and its Sponsored Stories. […]

Are there cultural differences in social media?

As ashamed as I am to admit it, I am very simple-minded when it comes to cultural differences.  I have been outside of my home country once; I traveled to Fulda, Germany, in 2009 for a two week study abroad trip during college.  It may have opened my eyes to cultural diversity when I was […]

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E-Commerce Becomes F-Commerce

Six weeks ago, I had the pleasure of attending the Shop.org Summit in Boston, Mass.  This particular summit is one of the largest conferences for online retailers.  Over 400 participants attended, 225 vendors appeared and seven influential keynote speakers presented over a three day period.  As with all major conferences, certain trends stood out: mobile e-commerce, […]

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Storytelling Through Photos

In the social media world, content is king and photos (or diagrams, graphs or illustrations) act as his crown and jewels. Photos are a great way to introduce your topic, break up an otherwise overwhelming amount of text, support and enhance your content.  Also, did you know a tweet containing a picture link often has […]