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Facebook Continues to Lower Ad Inventory

If you purchased ads on Facebook in Q4 you may have noticed a dip in campaign performance and much higher CPC’s or CPM’s compared to similar campaigns from the previous year. A recent article posted by Ad Age, explained in Q4 of 2014 Facebook served 65% fewer ads year over year, but the average cost of […]

Build your Email Database with Twitter Cards

Social Media Club hit 14,000 email subscribers this week! Hooray! Collecting data is a wonderful perk of social media, especially when users receive as much valuable information as our subscriber list does. While we are extremely pleased with our success we know there are great tools out there to help boost this number and spread […]

The Tweet Heard Round the World: Oscars Embrace the Second Screen

  Sunday’s broadcast of the 86th Academy Awards was filled with many memorable TV moments, such as John Travolta mispronouncing Idina Menzel’s name, Pharrell wearing his hat and Happy about it, and the show boasting it’s highest rating in 10 years. But the highlight of the evening was Ellen DeGeneres’ celebrity-filled “selfie” that was re-tweeted […]