5 Brand Failures Across Social Media

Could this seriously offend someone? As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately, it doesn’t seem like that’s the case for some major brands. Dear brands: Please stop commenting on emotionally-charged tragedies and adding in something promotional. […]

Why ModCloth Has Social Marketing Locked Down

ModCloth is an online women’s retailer that does social marketing right. They source women’s clothing from indie designers and sell them to women all over the world. They are not just good at social marketing–they are “a social-shopping community” that centers itself around its customer. Here is what they do right: 1. Branding to their […]