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What Should You Really Be Getting From Social Media?

It is quite funny to read all the articles about social media: everyone is talking about number of likes, followers, shares and retweets as if those were the new Grail. It seems like being “famous” – meaning “having many fans and/or followers” – is what matters most, along with the feeling that the brand is […]

9 Social Media 9 Social Media bad Habits Bad Habits

9 Bad Habits to Avoid on Social Media

Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to promote the company’s brands, make them more visible on the web, boost the ROI and get more engagement from the community. Now, how are you […]

Is Strip Commerce

Is Strip Commerce On the Rise?

Funny how Valentine’s Day can bring up information we had almost forgotten about.  Last week, many articles on the same subject were shared widely in France. The subject? A new way of attracting attention and engaging customers in a way that should have been used long ago, is now developing on the web. It worked in men’s […]

#JeSuisCharlie

That’s the story of a hashtag that became very popular over only a few hours. Not the most popular hashtag on Twitter ever like a French newspaper stated and then corrected but still, a real symbol. Yes, I’m French and I do live in Paris. Hence I take my chance on writing on this event, […]

IKEA BookBook

Why IKEA's BookBook Made The Buzz

This is no news: everyone knows and recognizes the Apple ads. They’re simple, focus on the great product’s characteristics and explain how this particular product is definitely the one you need because it will simplify your life. And for sure, Apple products do have this aura of success. They’ve had it for years. Each Keynote […]

Bad habits

Nine bad habits to avoid on social media

Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to promote the company’s brands, make them more visible on the web, boost the ROI and get more engagement from the community. Now, how are you […]

10 Reasons Why the Selfie is Here to Stay

Selfies are the “new” trend. New because some people still haven’t figured out it’s now part of our lives and that this “trend” is going to last for a while. As a digital consultant but also as a professor, I come across people who doubt selfies will survive the year. Here are 10 reasons why […]

Why You Can Work in Social Media and Use Facebook Only For Personal Matters

  Celebrating 10 years of Facebook, it is interesting to see how uses have changed over the past decade.   While more and more articles are written giving clues on how to use Facebook for business, including it in a pertinent digital strategy, insisting upon its necessity and the “huge possibilities” it brings both to […]

Case Study on E-Reputation: Pinterest in Europe

Most entrepreneurs know that registering a brand’s name is not something you do off the hook. First, you think about your brand’s name in order to find the perfect one, the one that will be easily recognizable, remembered and will be meaningful to your target audience. Then, you hurry to register it to maker sure […]