social media wood

Emotional intelligence the secret sauce to great social media marketing

A few years ago, if someone suggested that emotional intelligence (EI or IQ) was the secret to social media marketing success, they would be considered borderline crazy. Today, as the noise on social media increases, the opportunity to truly deliver quality content to the right audience is of utmost importance. The marketing trends in today’s […]

social-media-changes

Social Media and Adulting

Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like making a frozen pizza and doing their own laundry. While many people mean this to be ironic, the hashtag often draws ire over the generation […]

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Hunting Rare Pokemon and Marketing to Millenials

In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In their attempt to catch all of the monsters, people are getting out and hunting for these animated figures. Even the President of Israel is playing […]

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Using Social Media to Self Diagnose is that What the Doctor Prescribed?

There’s no question that social media is a powerful tool. It has helped many fields in providing valuable information and timely content to the masses. Even in industries that are highly regulated, like healthcare, social media has been a driving force in providing resources and improved access of information for patients and clinicians. While the […]

SMC

Adding Social Media to the Supply Chain

Is A Lack of Presence on Social Media Impacting the Supply Chain? If you had to ask supply chain executives about social media, they’d probably get stuck somewhere after the word social. Why? Their goal is to ship. Not to socialize. Today’s consumers keenly aware of the products they like and are equally in tune with what alternatives […]

retail and e-commerce

Bricks, Clicks and Cash From E-Commerce and Storefronts

By now, e-commerce is already an integral component of the consumer economy. While e-commerce is already an accepted means for shopping and conducting business, some people still are uncertain of the legitimacy of running a successful online businesses as a realistic alternative to a brick and mortar establishment. Up until a decade ago, brick and mortar […]

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Is it Possible to Market with a Goal to Break the Internet?

For digital marketers, success is sometimes defined when content goes viral. The elusive term is a goal that many attempt, few actually succeed. Why? Probably because forcing something to go beyond its intended reach, doesn’t often work. In social media, the term is misused to describe a scenario in which content breaks the normal boundaries […]

What Digital Marketing Will Look Like In

What Digital Marketing Will Look Like In 2015

As an industry, digital marketing is experiencing a major transformation. Every aspect of the industry is being tied back to data. Data is everywhere. It’s the backbone of every marketing campaign allowing agencies and companies to make informed decisions about their marketing efforts. Digital tactics that worked in the past are now be re-envisioned to […]

6 Ways Nonprofits Can Use SnapChat

I’ve been writing about how non-profit organizations can leverage social media for quite a while. The industry, as a whole, has truly matured in 2013 in its ability to use the platforms available to market important causes and advocate for critical campaigns. Could it be that it’s time to look beyond the core of Facebook, Twitter […]

Tag Your Way to Instagram Success

Since my last blog post explaining why an organization should join Instagram, the next step is illustrating how to dominate this visual platform by using hashtags. While hashtags are supported by most social networks, most associate the # with Instagram and Twitter. Hashtags have achieved mainstream status by being integrated into pop culture and are […]