The Dark Social Rises

I was having my coffee outside Sunday morning, scrolling through my Twitter feed, and I saw a tweet from The Atlantic to an article about Dark Social. Confession, when I initially saw the title I thought ”Dark Social…BATMAN!” But then I clicked through and started reading. What I found was an article that has dropped […]

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Segmentation is dead, the interest graph killed it

During a recent discussion at work (Sailthru) my colleague Amy declared “segmentation is dead”. It’s something that struck me as a really important statement because I think she’s right, and it’s the interest graph that killed it. We’re living in an age where every click we make, every site we visit can be tracked and […]

Social Media is all Unicorns and Rainbows after all

Remember the good old days where the social media was all fuzzy and warm and everyone was your friend. “Social Media” was a special place where people gave each other virtual hugs and high fives all day long. Unicorns would skip by your desk and every time you looked out the window there was a rainbow […]

How do you protect your brand when employees leave?

When I started my job at Fresno Pacific University over six years ago Facebook barely existed, Twitter was a dream in Jack Dorsey’s head and Instagram’s million or so users had barely been born! Ok, ok Instagram users aren’t that young but the point is the social graph as we know it now barely existed.  […]

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What Gary Vaynerchuk and my Mum have in common

Gary Vaynerchuk recently posted a video to Google+ Weddings vs. Marriage: A business story. He has a really interesting analogy about the lifetime value of social media. He feels mosts businesses today are acting like a bride that puts more energy and effort in planning their wedding than they do putting into their marriage. I recommend you watch […]

Why you need to hire a professional designer

If you’ve looked to hire a social media expert you’ve probably encountered many “experts” who will offer to set up a Twitter and Facebook pages and push content for you without much thought in regards to serving your market. Barriers to entry for the web are low and so people are tempted to fall into […]

Your Online Perception: Who Are You Really?

You know the nuances of your personality better than others. You know that when you’re quiet and focused at work it doesn’t mean “Go away, I don’t like you!”. You know that when you exclaim with surprise “Huh! You look really nice today” to your wife it doesn’t mean you think that she normally looks […]

Using personas to help you understand your customer

Do you use personas when you’re working on a a design or marketing plan? It’s not a good sign when a four year old girl points out that you are putting a door handle on backwards is it? That’s happened to me before, it’ll happen again too.  If you were trying to reach me as […]

Attention seekers, why you need context as well as great content

Attention seekers, why you need context as well as great content Yesterday morning I woke up with  a strong desire to get away from it all and drive to San Francisco for the day. I tweeted my craving for some city time and received some great tips for events and lots of encouragement to go. I also […]