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Why Pinterest Still Matters & How to Reach Your Audience

Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at least being acquired by them. To date we have: Facebook, Twitter (yes, still here), YouTube, Instagram, Pinterest, and Snapchat (in no particular order). The visual […]

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Rise of the Gifs

According to Twitter’s blog – “last year, people on Twitter shared over 100 million GIFs…”- no big deal right? Perhaps that’s why Twitter has also allowed brands and consumers to discover, consume, and share GIFs even more easily through GIF search on Twitter. And if that’s not enough you can search more on tumblr. And […]

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Because Live Streaming Content Still Needs Planning

Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players we just can’t remember the names of), live stream has become a necessity for digital marketers today. It’s not a tool we are considering, it’s […]

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Five Things 2015 Taught Us About Digital Marketing

Digital marketing changes quickly. We’ve known that forever. But lately, it’s changing even more quickly. Our current social media channels are evolving everyday. New competitors are rising through the wood works even faster, but what does that mean? What should our brands care about? What should we takeaway from 2015? There are five areas, which […]

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Nostalgia Marketing: Is It Just A Phase?

Since the beginning of #throwbackthursday and the more recent #flashbackfriday – consumers and brands have been taking a look back at what the past was and means. It could be a memory that was cherished, an accomplishment achieved, an uphill battle overcome, or just something really funny. Apps like Timehop have allowed people to look […]

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Instagram Search: What it Means for Brands

Instagram has been tweaking their search functionality for quite some time. This allows consumers to discover more and to follow and engage with fresh new content. Instagram is similar to twitter or tumblr in some ways where you can see what’s trending and decide to check out the conversation and/or follow the user. Why does […]

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5 Simple Yet Effective Ways to Promote Your Brand's Blog

Having a blog is awesome. Promoting it’s content is even more awesome, if done well. The below list addresses simple but effective ways for your content distribution strategy. 1. Share, share, share – It seems self-explanatory to say share your blog across your social channels. However, it’s not just about sharing, but it’s about the […]

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5 Tips to Establish Your Brand

Do you want to be a brand that is boring and bland on their website, blog, and social media? I hope not. Instead, ensure that your brand invests some time, resources, and money – so your brand voice and tone across your content efforts is consistent and enjoyable. Here are five things to consider as […]

5 Tips For Online Brands to Better Know Customers

Whether you’re a small business or a global business, knowing your audience is the backbone of selling your products and services. Without this knowledge, you’re basically throwing stuff at a wall and seeing if it sticks through your content marketing, social media engagement, and product marketing strategies. Does that sound effective? I didn’t think so. […]

What Snapchat Updates Mean For Your Brand

Snapchat, the mobile visual application that allows for instant consumption of videos and photos has come out with some recent updates. Although there are fun little things like filters there are two things that stood out to me: (1) applying temperature through Weather Channel data and (2) allowing users to view one snapchat per day […]