3 Tips for Remote Social Media Managers

If you’re managing a social media account for a brand or business in a different part of the country or world, or while traveling, keep these three things in mind: 1. Time Zone Timing is crucial to maximizing reach and engagement. When live posting or scheduling posts in advance, remember to check what time your […]

S.M.A.R.T. Goals in Social Media

S.M.A.R.T. goals (Specific, Measurable, Attainable, Relevant, Time-Bound) have been a staple of management and team leadership since the concept was introduced in the 1980s. The mnemonic applies equally well to social media management, especially when it comes to data analysis and strategy setting. The following short examples illustrate how you can use S.M.A.R.T. goals to […]

What’s in a name? Name Your Facebook Page Carefully

Business owners and Facebook Page administrators must choose their facebook page names wisely, or risk difficulty down the road. Facebook’s Page Name Guidelines provide some direction for establishing a page name, including using proper grammar and avoiding superfluous descriptions. But often, and by the time page administrators realize their page needs to be renamed, it’s too late. It used to be entirely impossible to change […]