Image Credit: RodgerDooley.com

Join Social Media Club & Brian Solis in San Francisco

The future of a brand is experienced. This means that the future of marketing must now be designed to delivery desired experiences and bring them to life. But how companies think about experiences isn’t always how customers feel them. Experience isn’t just one moment. An experience is the sum of all engagements. Experiential/omni marketing has […]

social media marketing colors

Start Your New Year’s Social Media with a Bang!

Happy New Year! I hope everyone is as excited to see what 2016 will bring us as I am. We all want to start off 2016 by optimizing our marketplace social media in order to get the return on investment your boss is looking for, and it’s not that hard if you use best practices. […]

landing-page-desktop

Social Media Tools for Small Businesses

Social media is now a requirement for businesses and as the demand for it grows, so does the cost. So how are small business supposed to keep up with the cost, the technology, and all of the never-ending changes that happens in social media while keeping up with their actual business? Fortunately, there are tools […]

Untitled design

How to Increase Relevant Social Media Shares for Your Content

Everyone is searching for more shares, likes, tweets, retweets, etc. for their content. However, in today’s world of content marketing, relevant shares can be more important than just any share. What do I mean by this? It is all about quality over quantity. It isn’t just enough to have bot accounts share your content a […]

Untitled design-8

Maximize Your Branding with Hashtags on Twitter

No message posted on social media, comes without the use of #hashtag along with it these days. It is not a huge surprise; Hashtags must be amongst the most overused devices on social media. It has become the fashion to add hashtags to anything and everything you share on social networks. In fact, this occurs […]

Untitled design

Time to Create a Social Media Strategy

Social media traffic has the potential to be one of the biggest referrers of quality traffic to your site. While some types of social traffic have a reputation for being hard to convert, overall, social media traffic is very engaging. We blogged about social media engagement last month and last week, using it to effectively grow […]

Untitled design-4

Nostalgia Marketing: Is It Just A Phase?

Since the beginning of #throwbackthursday and the more recent #flashbackfriday – consumers and brands have been taking a look back at what the past was and means. It could be a memory that was cherished, an accomplishment achieved, an uphill battle overcome, or just something really funny. Apps like Timehop have allowed people to look […]

Allison-Herzog-Headshot-Dell

Take a Tour of Dell’s Social Strategy with Alison Herzog

One look at the battleship gray cubicleland of Dell and you’d think this company is stuck back in days of “Dude, it’s a Dell!” They started in Austin 30 years ago, as the local airport banners proudly announce. And sleepy Round Rock became a tech Mecca attracting the likes of  Google, Facebook, and the startup scene. There are Tesla’s […]

Man-holding-savings-note

Less Than Penny Clicks Still Exist on Facebook…

…breathlessly exclaims the headline. Forget about whether these clicks are any good– if the targeting is good or copy evens draws in the right people. Hey, it’s all about penny clicks! And you clicked on this headline, didn’t you? I’ll tell you my secret strategy but only if you sign up in the next 24 […]

Untitled design

What You Should Know About Pinterest

Pinterest is making some big moves in business to become, in my opinion, a marketing powerhouse. They recently opened up their promoted pins programs to the public. In beta testing they found the pins perform as well if not better than organic pins. They are seeing results lasting long after the campaign ends due to […]