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Time to Create a Social Media Strategy

Social media traffic has the potential to be one of the biggest referrers of quality traffic to your site. While some types of social traffic have a reputation for being hard to convert, overall, social media traffic is very engaging. We blogged about social media engagement last month and last week, using it to effectively grow […]

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Nostalgia Marketing: Is It Just A Phase?

Since the beginning of #throwbackthursday and the more recent #flashbackfriday – consumers and brands have been taking a look back at what the past was and means. It could be a memory that was cherished, an accomplishment achieved, an uphill battle overcome, or just something really funny. Apps like Timehop have allowed people to look […]

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Take a Tour of Dell’s Social Strategy with Alison Herzog

One look at the battleship gray cubicleland of Dell and you’d think this company is stuck back in days of “Dude, it’s a Dell!” They started in Austin 30 years ago, as the local airport banners proudly announce. And sleepy Round Rock became a tech Mecca attracting the likes of  Google, Facebook, and the startup scene. There are Tesla’s […]

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Less Than Penny Clicks Still Exist on Facebook…

…breathlessly exclaims the headline. Forget about whether these clicks are any good– if the targeting is good or copy evens draws in the right people. Hey, it’s all about penny clicks! And you clicked on this headline, didn’t you? I’ll tell you my secret strategy but only if you sign up in the next 24 […]

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What You Should Know About Pinterest

Pinterest is making some big moves in business to become, in my opinion, a marketing powerhouse. They recently opened up their promoted pins programs to the public. In beta testing they found the pins perform as well if not better than organic pins. They are seeing results lasting long after the campaign ends due to […]

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72 Hours & 25 Million Impressions: Drunken Suggestion That Started A Meme

Driving internet traffic is easy. Making something of it is the hard part. I used to live with a guy so immensely talented at delivering puns that most conversations ended with me speechless and him walking slyly out of the room. It’s as if he had a one minute time machine that enabled him to […]

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5 Twitter Tools Everyone Should Be Using

Twitter is full fantastic information and insights.  However, most social media marketing people are not using it to it’s full potential.  When data tools are added to sift through Twitter’s endless information, the social media platform becomes more than just useful. Here are a few of my favorite Twitter tools: 1.  Followerwonk Followerwonk by Moz […]

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Instagram Search: What it Means for Brands

Instagram has been tweaking their search functionality for quite some time. This allows consumers to discover more and to follow and engage with fresh new content. Instagram is similar to twitter or tumblr in some ways where you can see what’s trending and decide to check out the conversation and/or follow the user. Why does […]

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What Does Studio 54 Have to do with Social Media?

One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an introductory psychology class and it made perfect sense. I never really expected to hear about it again, but over the years, it came up again […]

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What Should You Really Be Getting From Social Media?

It is quite funny to read all the articles about social media: everyone is talking about number of likes, followers, shares and retweets as if those were the new Grail. It seems like being “famous” – meaning “having many fans and/or followers” – is what matters most, along with the feeling that the brand is […]