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An Entrepreneur’s Guide to Social Media Branding

Originally published on Virgin.com Do you ever wonder if you can make yourself into a brand through social media? You think you aren’t anybody special, but you have a unique offering that you want the world to see. The simple answer is, anybody that has something of value can make themselves into a brand on […]

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What Happened to Social Media User Engagement?

Brands are using social media now more than ever to build communities and drive ROI!  Forrester reports that 80% of the top 50 global brands actively post to the top five social media platforms, and their followings on those platforms has increased. However, engagement has been slowing down a lot over the last year, so […]

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7 Deadly Sins of Social Media

I love the passion that people have for Social Media and for those who have dedicated their time to learning the tools of the trade, and are open to the constant change that is a part of life in Social Media. Like many industries out there, business owners look to their bottom line and sometimes […]

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Bricks, Clicks and Cash From E-Commerce and Storefronts

By now, e-commerce is already an integral component of the consumer economy. While e-commerce is already an accepted means for shopping and conducting business, some people still are uncertain of the legitimacy of running a successful online businesses as a realistic alternative to a brick and mortar establishment. Up until a decade ago, brick and mortar […]

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Is it Possible to Market with a Goal to Break the Internet?

For digital marketers, success is sometimes defined when content goes viral. The elusive term is a goal that many attempt, few actually succeed. Why? Probably because forcing something to go beyond its intended reach, doesn’t often work. In social media, the term is misused to describe a scenario in which content breaks the normal boundaries […]

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Take a Tour of Dell’s Social Strategy with Alison Herzog

One look at the battleship gray cubicleland of Dell and you’d think this company is stuck back in days of “Dude, it’s a Dell!” They started in Austin 30 years ago, as the local airport banners proudly announce. And sleepy Round Rock became a tech Mecca attracting the likes of  Google, Facebook, and the startup scene. There are Tesla’s […]

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5 Twitter Tools Everyone Should Be Using

Twitter is full fantastic information and insights.  However, most social media marketing people are not using it to it’s full potential.  When data tools are added to sift through Twitter’s endless information, the social media platform becomes more than just useful. Here are a few of my favorite Twitter tools: 1.  Followerwonk Followerwonk by Moz […]

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Social Enterprise Collaboration Tools Bring Social Business to Life!

Social networks for business help enterprises effectively collaborate across departments, offices and countries. These tools give employees a sense of online community and help forge connections between different parts of the business and your customers. Some business leaders still have a hard time understanding the benefits of the social business. Organizations that have tried to […]

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Tips For New Entrepreneurs

My first job after graduating from UCLA was working for a company that was listed in Forbes as one of America’s Most Promising Companies of 2014 and Inc. Magazine’s 2013 Inc. 500|5000 List of “America’s Fastest Growing Private Companies.”  The company’s entrepreneurial spirit was infectious.  At age 25 I left the company, and moved to […]

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Five Methods to Identify Your Brand Voice on Facebook

You have a social media profile, you post messages and information related to your company, and yet the response seems consistently dull. You do not see much engagement, in spite of “perfect content.” You begin to wonder where it is that you are lacking. There is no wonder about it at all. The answer? You […]