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How to Nurture LinkedIn Leads Manually While Maintaining Scalability

Using software solutions to automate lead nurturing processes undoubtedly works. Research from Act-On shows just how powerful marketing automation can be for converting visitors to leads and improving sales conversion revenues. On the other hand, marketing automation on its own simply isn’t enough. To get the best results from your funnel, you’ll need to make […]

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The Art of Building a Profitable Consulting Firm

It is amazing how many of us overlook and undervalue what we do. We all make the assumption that we are not doing anything different, that we what we have to say isn’t of value, or that what we know is common knowledge. I see this a lot with social media and digital marketers. The […]

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Why Pinterest Still Matters & How to Reach Your Audience

Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at least being acquired by them. To date we have: Facebook, Twitter (yes, still here), YouTube, Instagram, Pinterest, and Snapchat (in no particular order). The visual […]

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Social Media and Adulting

Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like making a frozen pizza and doing their own laundry. While many people mean this to be ironic, the hashtag often draws ire over the generation […]

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Hunting Rare Pokemon and Marketing to Millenials

In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In their attempt to catch all of the monsters, people are getting out and hunting for these animated figures. Even the President of Israel is playing […]

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Rise of the Gifs

According to Twitter’s blog – “last year, people on Twitter shared over 100 million GIFs…”- no big deal right? Perhaps that’s why Twitter has also allowed brands and consumers to discover, consume, and share GIFs even more easily through GIF search on Twitter. And if that’s not enough you can search more on tumblr. And […]

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8 Ways to Increase Your Business ROI through Facebook Marketing

Facebook marketing is a bane and a boon to all business owners. If it works out well for your business and brings in more traffic, you will love it or else, you will hate it. With more than 1.71 million of people on Facebook as of June 2016, it is pretty safe to say that […]

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How To Scale Your Instagram Influencer Outreach

Influencer outreach is a difficult task. You need to craft a plan, figure out what tools to use, make a list of influencers you’re going to target, reach out to them and then keep track of your efforts. Plus, most of the influencers you want to reach out to are likely to have anywhere between […]

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Need Some Social Media Inspiration? Look to the City & County of San Francisco!

When looking for ideas on how one should run their company’s social media, one doesn’t have to look far. Airbnb’s Instagram feed, IKEA Germany’s Facebook page and Disney’s Vine videos are just a few examples of successful brands connecting with their customers through social. One brand or organization that may get overlooked when it comes […]

Lead-Generation

Internet Marketing Lead Generation System

Straight North is a full-service Internet marketing company that works with you to customize the best mix of online marketing services — from PPC and email campaigns to SEO-based responsive websites — to provide results that move the needle.