Hunting Rare Pokemon and Marketing to Millenials

In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In their attempt to catch all of the monsters, people are getting out and hunting for these animated figures. Even the President of Israel is playing […]

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Rise of the Gifs

According to Twitter’s blog – “last year, people on Twitter shared over 100 million GIFs…”- no big deal right? Perhaps that’s why Twitter has also allowed brands and consumers to discover, consume, and share GIFs even more easily through GIF search on Twitter. And if that’s not enough you can search more on tumblr. And […]


8 Ways to Increase Your Business ROI through Facebook Marketing

Facebook marketing is a bane and a boon to all business owners. If it works out well for your business and brings in more traffic, you will love it or else, you will hate it. With more than 1.71 million of people on Facebook as of June 2016, it is pretty safe to say that […]


Need Some Social Media Inspiration? Look to the City & County of San Francisco!

When looking for ideas on how one should run their company’s social media, one doesn’t have to look far. Airbnb’s Instagram feed, IKEA Germany’s Facebook page and Disney’s Vine videos are just a few examples of successful brands connecting with their customers through social. One brand or organization that may get overlooked when it comes […]


Internet Marketing Lead Generation System

Straight North is a full-service Internet marketing company that works with you to customize the best mix of online marketing services — from PPC and email campaigns to SEO-based responsive websites — to provide results that move the needle.


How to Tweak Your Social Media for Mobile Marketing

There was a time when sharing content through portable devices was a dream for any business. With emerging mobile trends and growing social sharing activities, this dream has become a reality. The recent time witnessed a boom in mobile marketing mainly because a large number of people use portable devices to do their daily social […]


Because Live Streaming Content Still Needs Planning

Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players we just can’t remember the names of), live stream has become a necessity for digital marketers today. It’s not a tool we are considering, it’s […]


How To Sell Your Boss on New Social Media Platforms

Between 2012 and 2022, the Bureau of Labor Statistics predicts jobs in marketing and public relations will increase by 12 percent largely due to careers in social media. This means that Digital Media Managers will only become more prevalent across a variety of industries including those not traditionally known for their technology savvy. It seems […]

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10 Checklist Points Before Engaging in Social Media Marketing

If you think creating multiple accounts on social media websites, and sharing content and updates regarding your brand is all there is to social media marketing, dear entrepreneur, you are mistaken. This perception of social media marketing service is not going to help your marketing campaign. Instead, it will cost you time, resources, and money, […]


Why Mobile Marketing Is Essential For Businesses – Big and Small

With all the current technology available today it’s essential for businesses to be aware and informed about the ever-changing world of mobile advertising and marketing. To begin, mobile advertising creates a greater opportunity for businesses to be able to connect with customers. Current statistics show that 70% of people will contact a business after a […]