A picture is worth a thousand words: Infographics 101


by Ethan Parry

What is an infographic?

An infographic is a visual representation of data or information. [1]

Why use them?

Have you ever heard the saying, ‘ a picture is worth a thousand words’?  It’s true.  Nearly 83% of all learning is visual[2] and some individuals say that 93% of communication is nonverbal [3].    Also, we live in a society that likes to share content. Infographics are easily shareable, and at the same time, communicate the message that you want them to do.

Where do I start?

There are many sites that you can help you make infographics either for your business or just for fun. Check out:

Now that I have started, could you give me some more tips?

Sure! I recently participated in a webinar that provided me with some excellent tips that I would love to pass on.

  • Before creating one, decide whether you want it be an editorial infographic (fact based, research etc.) or a brand infographic (press release, new product etc.)
  • Infographics are narrative. Think of how the story needs to be told.
  • Think of it like a high school research paper. It should have a thesis, often the title, three main points, and a call to action.
  • Ask, “Is this the right image?”

Once I am done, what do I do now?

Share it! Post it to your social media! Keep in mind that some social media networks may be better than others for displaying your newly created content. Posting a particular infographic on Pinterest may be better than, perhaps, the audience that you reach out to on Facebook.
If you always have your audience in mind, it will help you decide which social media venue will be the best way to communicate to them.  Also, look to other infographics creators for inspiration, and in no time you, too, will be a master.

 


[1] http://www.macmillandictionary.com/open-dictionary/entries/infographic.htm

[2] http://www.osha.gov/doc/outreachtraining/htmlfiles/traintec.html

[3] http://www.kaaj.com/psych/smorder.html