Account Based Marketing Overview – Jeff Sands of ITSMA
In this show, you’ll learn:
- How an account based marketing program can drive increased profitability
- Why Account Based Marketing required truly deep insights into buyers
- How to set up an Account Based Marketing program – why everyone needs to work together.
In addition, ITSMA offers a certification program on Account Based Marketing, which we link to in the show.
Marketing Made Simple TV premieres new shows every Thursday at noon ET/9am PT. So until next week, we’ll see you next time on Marketing Made Simple TV.