Account Based Marketing Overview – Jeff Sands of ITSMA


In this episode of Marketing Made Simple TV, Jeff Sands of ITSMA sits down with show host Jeff Ogden to discuss what an Account Based Marketing program is and why companies need it.Jeff Sands

In this show, you’ll learn:

  1. How an account based marketing program can drive increased profitability
  2. Why Account Based Marketing required truly deep insights into buyers
  3. How to set up an Account Based Marketing program – why everyone needs to work together.

In addition, ITSMA offers a certification program on Account Based Marketing, which we link to in the show.

Marketing Made Simple TV supports our sponsors who support us. In addition, we thank Craig Yaris of Social Ribbit who directed the show and Kevin Ogden who edits it.

Marketing Made Simple TV premieres new shows every Thursday at noon ET/9am PT. So until next week, we’ll see you next time on Marketing Made Simple TV.