April 2013 SMC Book Club Webinar: Opting In with Ed Brill


Replay of this webinar is available on Slideshare Video for our April Book Club selection for Social Media Club Members, Opting In by Ed Brill.

Join the Social Media Club for our April Book Club Webinar on Thursday, April 25th at 10 am PST (1pm EST) with Ed Brill, the author of Opting In. Hosted by @katmandelstein, Social Media Club International Board Member and past president of the Austin Chapter.

Be sure to submit your questions during the event in GoToMeeting or tweet it at us with #smcbooks for your chance to win a copy of the book for the best questions.

Ed Brill Photo

Ed Brill (Twitter: @edbrill) is Director, Product Management, IBM Social Business solutions. He is responsible for the product and market strategy for IBM’s messaging, collaboration, communications, and productivity products. Brill’s focus is on extending and growing the success of these solutions through customer engagement, partner ecosystem development, and harnessing the breadth and depth of the IBM organization.

In eighteen years at IBM, Brill has led a variety of sales, marketing, and product-related organizations. As Director for Social Business, Brill has succeeded in elevating IBM’s expertise and reputation in brand and product management. He has constantly innovated in both marketplace strategy and product execution.

Committed to understanding the global marketplace, Brill has visited IBM customers in over forty countries, and is a frequent speaker at IBM and industry events worldwide. Brill has served on the advisory boards for Web 2.0 Expo and IDG Mobile Enterprise Next. Outside of IBM, Brill is an active Chicago community member. As a 25-year resident of Highland Park, Illinois, USA, Brill authors “Highlands and Ravines”, a regular opinion column on community news website Patch.com, and previously wrote for the Chicago Tribune’s TribLocal.

Opting In

About the Book

Does social business work, or is it just the latest marketing buzzword?
“Social business isn’t some hot new fad that will be over in an Internet minute.” So says IBM executive Ed Brill, in his new book Opting In. Whether you are a product or brand manager, marketer, customer satisfaction expert, strategist, HR executive, IT manager, or CFO, this book will help you understand how you — and your organization — can be more successful through becoming a social business.

[youtube http://www.youtube.com/watch?v=1qzTAqW0V98&version=3&hl=en_US]

In Opting In, you will learn how to be successful in social business, based on the strategy and lessons learned as IBM adopted a culture of transformation and engagement. Brill candidly shares the best practices, challenges, and results of IBM’s social business transformation. Opting In outlines the process of becoming a social business, through organizational commitment, cultural change, the right tools, and a strategy for engagement. Brill helps readers develop individual strategies and a roadmap for using social business tools, from time and place considerations, volume and amplification, offense and defense considerations, through building an army of advocates.

Opting In will help you learn how to use social business tools to grow your business through customer intimacy, global reach, and product lifecycle acceleration. You will improve your individual and organizational effectiveness through influence and reach. You will learn when and how to engage with customers as individuals and the marketplace through unique voice. Brill also shows how social business helped him enhance his personal brand through leadership, influence, balance, and inclusion — and how it can do the same for you.

Order your copy from the Social Media Club Bookstore on Amazon*. Be sure to follow the Social Media Book Club hashtag on Twitter to share your main takeaways or follow the conversation, #smcbooks.

About Social Media Book Club

The Social Media Book Club features social media’s most innovative thought leaders, who have written books that help our global community learn, improve and share valuable knowledge. Professional members and chapter leaders are eligible to review the monthly titles and post their personal reviews on the Social Media Web site. If you are interested in being considered as a reviewer of future book club books and receiving a complimentary review copy, please email Kat [Kat at socialmediaclub dot org] for details. Thanks to our partnership with publishers like O’Reilly, McGraw-Hill, Wiley, Pearson and Que Publishing.

As a Social Media Club Professional Membership benefit, we invite all members to be part of our Social Media Book Club as one of your membership benefits. Connect with other Social Media Club Members around the globe, discuss the book on Goodreads, read member reviews and interact directly with the authors in the webinar. We encourage local chapters to get together to discuss the books in person too! You can also check out presentations from some of our past SMC Book Club webinars on Slideshare.

*Disclosure, this is an affiliate link and Social Media Club will most likely earn $0.02 if you order this book. Think of it as a way to help fund our media literacy programs!